X (Twitter) influencer pricing calculator
Estimate a price for a sponsored post or thread on X from follower count — then adjust the rate for engagement and niche.
Calculated in your browser — nothing you enter is sent or stored.
How it’s calculated
Price per post = followers ÷ 1,000 × rate. Package = price × number of posts, plus the add-on percentage.
Sponsored posts on X are often quoted per follower as a starting point, then adjusted for how engaged the audience is. The $2–$8 per 1,000 followers range is an example only. If you know your average impressions per post, pricing on impressions is fairer — set followers to your average impressions and keep the same logic.
Engagement changes everything on X
Two accounts with 25,000 followers can deliver completely different results: one gets thousands of impressions and real replies per post, the other a few hundred. Check the account’s recent posts — or use our X engagement rate calculator — and move towards the high end of the range for engaged, niche audiences.
Posts, threads and pins
A thread takes more work than a single post and usually gets more attention; many creators price it as two or three posts. Pinning a sponsored post to the top of the profile for a week or a month is worth extra, because every profile visitor sees it.
Disclosure
Sponsored posts should be clearly labelled as paid partnerships under advertising rules in most countries, and X has its own paid-partnership policies. Build that into the brief.
Tips to improve your numbers
- Share recent impressions and engagement with brands, not just followers.
- Price threads and pinned posts separately.
- Niche expertise (developers, founders, investors) is worth more than general reach.
- Always disclose sponsored posts.
Want the numbers to move faster?
Real, country-targeted growth for X (Twitter) — delivered at your chosen pace, with a two-year refill.
Frequently asked questions
Should I price on followers or impressions?
Impressions are fairer if you have them. Followers are a quick starting point.
Are the default rates standard?
No — they’re an example starting range to adjust.
How do I price a thread?
Many creators treat a thread as two or three posts. Set the number of posts accordingly.
Is it free?
Yes, and nothing you type is sent to us.