TikTok influencer pricing calculator
Estimate what a sponsored TikTok is worth from an account’s average views — for creators pricing a deal or brands sense-checking one.
Calculated in your browser — nothing you enter is sent or stored.
How it’s calculated
Price per video = average views ÷ 1,000 × rate. Package = price × number of videos, plus the usage-rights percentage.
On TikTok, follower counts say little about how many people a video reaches, so views are the fairer basis. The $5–$15 per 1,000 views range is only an example — adjust it for your niche, audience country and how much production the brand wants.
Why average views, not followers
TikTok shows videos to people who don’t follow the account, and accounts with the same follower count can average wildly different views. Brands care about the views a sponsored video will get, so price on a realistic average — and leave out one-off viral videos, which a brand deal is unlikely to repeat.
Spark Ads and usage rights
Brands often want to run a creator’s video as a Spark Ad, keeping the original likes and comments. That turns your content into their advertising, so it’s normally charged on top — set the percentage in the usage field.
What else changes the price
- Niche and audience country.
- Engagement — especially shares and saves; see our TikTok engagement rate calculator.
- Production: a scripted, filmed-on-location video costs more than a quick talking-head.
Tips to improve your numbers
- Base quotes on your median views, not your best video.
- Price Spark Ads access and usage rights separately, with a time limit.
- Offer a three-video package — brands often see better results from repetition.
- Keep screenshots of audience country and age handy; brands ask for them.
Want the numbers to move faster?
Real, country-targeted growth for TikTok — delivered at your chosen pace, with a two-year refill.
Frequently asked questions
Why not price per follower?
On TikTok, reach depends on each video far more than on followers. Views are what the brand actually gets.
Are the default rates industry averages?
No — they’re an example starting range. Adjust them to your niche.
What is a Spark Ad?
A TikTok ad that uses an existing organic post, keeping its likes and comments. Brands usually pay extra for permission.
Is my data stored?
No. It’s all calculated in your browser.