Instagram influencer pricing calculator
Estimate a price for sponsored Instagram posts and Reels from follower count, then adjust for engagement, format and usage rights.
Calculated in your browser — nothing you enter is sent or stored.
How it’s calculated
Price per post = followers ÷ 1,000 × rate. Package = price × number of posts, plus the usage-rights percentage.
You’ll often see “about $10 per 1,000 followers” quoted as a rule of thumb for Instagram, which is why the example range is $5–$15. Treat it as a starting point only: engagement, niche, audience country and format all move the real price.
Adjust for engagement
An account whose followers like and comment on everything is worth more than a bigger account nobody interacts with. Check your rate with our Instagram engagement calculator and move towards the high end of the range if it’s strong.
Posts, Reels and Stories
Reels usually reach beyond your followers and take more work to produce, so many creators charge more for them than for a feed post. Stories disappear after 24 hours and are usually priced lower — or bundled. Run the calculator for your base post rate and price other formats from there.
Usage rights and whitelisting
If a brand wants to run your content as its own ads (whitelisting) or reuse it on its site, that’s extra — commonly a percentage of the fee for a fixed period. Put it in the usage field and in the contract.
Disclose it
Use Instagram’s paid partnership label on sponsored content; advertising rules in most countries require clear disclosure.
Tips to improve your numbers
- Base quotes on recent posts, not your best-performing one.
- Offer packages (e.g. one Reel plus three Stories) instead of single posts.
- Charge separately for usage rights and whitelisting, with an end date.
- Keep a media kit with engagement rate, audience countries and age range.
Want the numbers to move faster?
Real, country-targeted growth for Instagram — delivered at your chosen pace, with a two-year refill.
Frequently asked questions
Is $10 per 1,000 followers the standard?
It’s a commonly quoted rule of thumb, not a standard. Engagement, niche and format move the real price a lot.
Should Reels cost more than posts?
Often, yes — they usually reach further and take more work. Price them from your post rate upwards.
What is whitelisting?
Letting a brand run ads through your account or using your content in its own ads. It’s charged on top of the base fee.
Is my data saved?
No, it’s calculated in your browser.