YouTube money calculator
Estimate ad earnings from daily views and RPM — the revenue you keep per 1,000 views. Change the RPM range to match your own channel.
Calculated in your browser — nothing you enter is sent or stored.
How it’s calculated
Earnings = views ÷ 1,000 × RPM, shown for a day, a month (× 30) and a year (× 365).
RPM (revenue per mille) is what a creator actually receives per 1,000 views after YouTube’s share. For long-form videos in the YouTube Partner Program, creators get 55% of the ad revenue; RPM already reflects that. It also includes views that showed no ads, which is why it’s lower than CPM — the price advertisers pay.
The RPM range starts at an example of $1–$5. RPM varies hugely by niche, viewer country, time of year and video length, so replace it with your own figure from YouTube Studio → Analytics → Revenue as soon as you can.
Why estimates vary so much
Two channels with the same views can earn very different amounts. Finance, business and software audiences attract higher ad prices than entertainment or gaming; viewers in the US, UK and similar markets are worth more to advertisers than viewers elsewhere; and ad prices usually rise towards the end of the year. That’s why this calculator gives a range rather than one number.
Shorts earn differently
Shorts revenue comes from a shared pool that YouTube splits among eligible creators by their share of views, with creators keeping 45% of their allocation. Shorts RPMs are generally much lower than long-form, so estimate them separately.
You need to be monetized first
Ad revenue only starts once a channel joins the YouTube Partner Program — at the time of writing 1,000 subscribers plus 4,000 public watch hours in 12 months, or 10,000,000 Shorts views in 90 days. YouTube reviews every channel and changes its rules, so check the Earn tab in YouTube Studio.
Ads aren’t the only income
Many creators earn more from sponsorships, memberships and affiliate links than from ads. Our YouTube influencer pricing calculator estimates what a sponsored video could be worth.
Tips to improve your numbers
- Longer videos (8 minutes and up) can carry mid-roll ads, which usually lifts RPM.
- Topics advertisers want to reach — money, software, education — tend to pay more per view.
- Watch time drives recommendations, and recommendations drive views: retention is the lever that moves both numbers.
- Check RPM monthly in YouTube Studio and update the range here.
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Frequently asked questions
What is the difference between RPM and CPM?
CPM is what advertisers pay per 1,000 ad impressions. RPM is what you receive per 1,000 views after YouTube’s share, counting views that showed no ads — so RPM is always lower.
Why is the default RPM $1–$5?
It’s only an example starting range. RPM depends on niche, audience country and season; replace it with your own from YouTube Studio.
Does this include sponsorships?
No, only ad revenue. Use the influencer pricing calculator for sponsored videos.
Is this what YouTube will pay me?
No calculator can know that. It’s an estimate to plan with; your Revenue report in YouTube Studio is the real figure.