Ways to Get More Subscribers on YouTube
1. Clean Up Your YouTube Channel
Before we get into the good stuff, it is important to do some housekeeping. While you may think everything your business does is flawless, you are not Beyoncé, so your audience might not think so… I know, I know, it’s hard to swallow, but it’s important to step away from your self and into the shoes of an outsider from time to time.
Taking a hard look at your YouTube channel and revaluating what is on there will likely lead to the realization that a chunk of old content should be deleted – whether it is outdated, poorly produced, or just a flop of a video that should have never made it up there in the first place. If you have something of this nature tied to your brand, it’s going to immediately turn that lead off, and cause them to lose trust in your brand. Delete it and never look back!
2. Only Create and Post Highly Watchable Content
Yes, I know this tip might seem obvious, but YouTube is full of clutter, so it’s easy to feel like you can get away with posting sub-par content. Well, you can’t! The only way to really stand out from the pack and grow your subscriber base it to create the best of the best content in your space.
The key to accomplishing this is planning during pre-production. Here are a few ways you can do this better then your competition:
Do Your Research
Watch your competitors’ videos, as well as videos in industries outside of yours, and jot down notes of the most intriguing parts. Rather then copying what your competition is doing, find a more creative way to do it better. For example, if I was in the gum business (or any other business for that matter) I’d probably take a tip or two from my all time favorite YouTube commercial, The Story of Sarah and Juan. Check it out, and just try and tell me this didn’t make you cry.
It is pretty obvious what is so wonderful about this commercial: the ability it has to elicit powerful emotions. How could your company do this?
3. Execute Top-Notch Channel Trailers
YouTube has this beautiful feature for marketers looking to grow their subscription base, called channel trailers. These are just as they sound, short trailers that automatically play when a visitor arrives on your YouTube channel page.
This is the perfect opportunity to build your subscription base, if, and only if, you create insanely compelling content.
These trailers need to be short (30-60 seconds), compelling, and most importantly they need to give your visitors a reason to stay. Do they need to be hilarious, beautiful, and emotionally charged? It will definitely help! What I really can’t stress enough is the need for an impactful call-to-action that gives the viewer a reason to subscribe.
Check out this awesome example from SoulPancake. Not only is the trailer the perfect length, it provokes motivational emotions, comedy, and ends with a very creative call-to-action.
4. Make Sure Your Videos Are Under 5 Minutes
So, your videos are all 30-60 minutes because your digital engineering software is complicated to explain? Or perhaps you’re in the law industry and believe the only way to instill trust is to include long video testimonials on your channel?
While testimonials are great, long videos and YouTube do not go well together! Regardless of how complicated the product you’re marketing is, your videos should never exceed 5 minutes.
Why? Well, science. Study after study proves that online video viewers have a short attention span. I mean, did you forget earlier when I told you how 20 percent of viewers drop off within the first 10 seconds? In fact, HubSpot has found that the ideal length for videos on YouTube is a nice and concise 2 minutes. So re-edit those long webinars, and turn them into short, snappy clips.
5. Turn a Set of Videos into a Binge-Worthy Playlist
Do you have a set of videos that go together? Perhaps you do a recurring weekly educational series, or you have a set of webinars around the same theme?
Whatever it is, you should make that grouping into a YouTube playlist. This will allow your viewers to continue watching without having to manually search for and click into the next video.
Why is this good for subscription growth? Well, it will keep people on your channel longer, and show them that you have a plethora of quality content. This will also keep your video content highly organized so your channel doesn’t become a cluttered mess that turns users away.
BuzzFeed Tasty does an awesome job at this. Check out their YouTube playlist page, which is grouped by different categories like, “Dinner,” “Vegetarian,” and my personal favorite because I despise dishes, “One-Pot Recipes.”
Click Here To Buy Youtube Subscribers
