1. Use annotations
YouTube annotations are the notes on your videos. You can use them to help you increase your audience by following these techniques:
- Call to action – Create a sticky note suggesting people subscribe to your channel.
- Spotlight annotation – This will allow you to create a clickable annotation on the video itself. Drive people to a landing or product page.
- Link to other videos – Annotations will also allow you to link to related videos (whether they are yours or not).
You control where the annotations appear on the video. You also control when they appear and disappear.
These are shown on your video any time someone plays it, but the viewer can go into the video player menu screen and turn them off.
2. Four steps to planning a good video
There is a lot of planning behind a good video. Let’s look at five elements of good video planning:
- Keyword research – You won’t get traffic, let alone high-quality traffic, if you don’t do your research with keywords. Google’s keyword tool will show you what’s hot and has the highest volume. Avoid the long-tail keywords.
- Transcript – After you’ve recorded the video, grab the transcript and upload it to YouTube. This will give Google more context to help index it and give you an additional number of words to help people searching.
- Social Media Engagement – Work your social networks. Share the video two or three times a week on Facebook, Twitter and Google+ each. The more shares you can get, the more your video will rise in the rankings.
- Your Blog – After about a week, embed the video on your site. Then you can go through the process of sharing it again.
So, those are the basics of creating and sharing a good video. Let’s look at some other ways to share it.
3. Add a YouTube widget to your blog
You can drive traffic to your videos if you have a blog that gets a lot of traffic by using a widget. Here are the steps you need to take:
- Embed your videos on your blog – This way you don’t drive traffic away from your blog but keep all the visitors engaged on your site. If your viewers are watching your video on YouTube, there is a greater chance of them being distracted by other videos.
- Use the Subscription Widget – Ask your blog visitors to sign up for your YouTube channel from the sidebar with this widget. It’s pretty simple to install.
- Call-to-action graphic – You can even include two call-to-action graphics that will display while the video is playing (similar to the image above). The “Click Here to Subscribe” button will bring your visitor to a confirm page, and the “Click Here to Watch More of Me” will take them to more videos. You control the words behind these messages.
4. Do live video on twitch, Facebook, periscope or meerkat
Apart from Youtube there are lots of other social media networks that do live video. By using these other platforms you are able to reach a new audience who might have never found your videos on Youtube. If you create gaming videos you can use Twitch.tv to live stream your games while the others are for more general purposes.
5. Promote your channel, not only your videos
When you are using all our tips and tricks for promoting your videos, don’t forget that you should also be promoting your channel! Someone might not enjoy a certain video you created while they may like some other videos you have created.
6. Add featured channels
You can also grow your audience by partnering with other content creators on YouTube. You can find this option on your YouTube channel page.
It’s pretty easy to do. On your channel:
- Click Modules > Other channels > Save changes (This will make “Other Features” available on your channel.)
- Add a channel or channels and save.
Be sure to choose content creators who are similar to your industry and whom you think your audience will find beneficial.
Once you’ve found other relevant YouTube content creators, add them to the “Featured Channels” function.
Eventually, you’ll get other YouTube creators sending you traffic because they will choose you as a “Featured Channel.”
7. Create personalized videos
Did you know that Old Spice created over 162 two-minute videos over and above the original “Smell Like a Man” video? Those videos took over two days to record, but the critical thing about them is that they were personalized to people like Kevin Rose, Demi Moore and Alyssa Milano.
The thing is each video took about seven minutes to record. The lesson is that quality videos are super easy to create. And the list of equipment you need is short. Check it out:
- Lighting – You can get a set of $200 lights at Cowboy Studio that will deliver great natural lighting.
- Camera – Nothing fancy here, just your laptop camera or even your phone.
- Microphone – Get a great USB microphone for $100.