Ways to Get LinkedIn Company Page Followers
1. Ask for the follow
One simple reason people don’t follow your page is because you didn’t ask. Start sharing your company page link with your network of 1st connections via a simple request:
“We’re excited about our new company page! “Would you be so kind as to follow us? It only takes a few seconds using this link.”
You can also share your Company page link as a status update on your home page, with a request:
“Hey, world! We’re psyched about our new company page. Come take a look, and please follow us!”
2. Don’t forget your employees
While focusing on prospects and customers, we sometimes forget our valuable employees have networks too, so ask employees to share your Company page. They can personalize their messages to suit individual styles. In fact, you may want to designate specific employees as “admin,” so they have permission to make changes to the page.
3. Share on other SM sites
Are you using Facebook, Twitter, Google+ and other SM platforms? Share your LinkedIn Company page on these sites to hit as many followers as possible with your request. Ask your employees to do the same.
4. Add share buttons to your web pages
Adding a “share” button to your company website or blog is a fast and easy way to get others to play along.
A Company Profile widget is also available for placement on the sidebar of your website or blog.
5. Follow Others
If you haven’t heard it before, it bears repeating: social media success is about sharing and giving.
The more you give to others by liking their posts, sharing their stuff and following them, the more people are likely to give back to you in the same or similar ways. Soon you’ll have a healthy base of followers only too happy to fulfill any request.
So follow all of your 1st connections, like their posts, make a comment here or there, and don’t forget…follow your clients too! When you follow them, they’ll follow you back. Painless.
6. Add the page URL to your email signature
How many emails do you send each day? Hundreds? Thousands? What if you could get new LinkedIn followers every time you sent an email? You can, by adding your LinkedIn Company page URL to your email signature.
Or, consider adding the Company page link to your Group Post signature. Each time you post a discussion, add the link to the bottom of the post.
Also, add the page link to your responses to others’ invitations to connect, or add the link to the website text field when responding to an InMail.
And don’t forget LinkedIn Answers! At the end of each answer you provide is a field for adding URLs for your website, your blog, etc. Consider adding the link to your Company page too! Simple as pie.
7. Write a blog post or article
Write a blog post or article about LinkedIn and its application to your industry–for example, 10 Top Industry Groups or a How to Grow Your Business with LinkedIn article. Include a link to your Company page in the Author’s box or in the body of the blog post. Post your article to one of the many useful article directories, such as Social Media Today or Business2Community.
Be sure to provide good value in your article, so it doesn’t seem like just another blatant promotion. If you need a copywriter, I can help.
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