1. Commit to Posting to YouTube Multiple Times Per Week
Recent reports have shown that YouTube channels that post more than once a week are performing much better and getting more recommended views. If possible, post a video to YouTube three or more times per week, especially if you’re just starting out and trying to build an audience. Keeping a regular schedule with multiple posts per week can quickly raise your channel in the algorithm.
Creating a ton of content in the beginning on similar topics will help your channel perform well in the algorithm, and also create a library of content that will usher viewers from one video to another, boosting your watch time and giving them a reason to subscribe.
2. Develop a Sustainable Video Production Workflow
You might be making Oscar-worthy short films and videos, but if each video takes 6 months to produce, your videos aren’t going to grow your YouTube channel. Regular video uploads at familiar times are what bring people back for more.
Whatever kind of videos you want to make, choose content that you can develop and create on a regular basis and find ways to streamline your production workflow, whether it’s setting up a studio, creating an editing template, or hiring assistants or a production team. Keep refining your topics and production workflow until your process is a well-oiled machine.
3. Begin Each Video With an Interesting Hook
How you hook viewers depends on you and your content. If a video features a project of any kind, show the end result first. A stunning result makes people more interested to see how you achieved it. This approach is great for DIY and makeover videos.
Stories are another way to pique viewers’ interest. People are hardwired for stories. When you start your video with a story, people will naturally want to stick around to see what happens. Plus, personal stories endear the presenter to the viewer and can often provide a helpful segue to more complicated ideas.
However you hook viewers, make sure your opener relates directly to the subject matter. Viewers clicked because they were interested, so quickly get into the subject they wanted to hear about in the first place.
You may have seen YouTubers create intrigue by starting with a story or fact that seems completely off-topic and then connecting it to the topic. This tactic works best when you already have a large audience that trusts you.
4. Keep Titles and Opening Credits Short
Attention spans are short. A long title or credit sequence at the beginning of a video can cause people to lose interest. Also, a long opener discourages binge watching because people don’t want to watch the same long sequence over and over.
Instead, make your opening title and credits short and punchy. Make the whole opener no longer than 5 seconds.
5. Add End Screens to Promote Your Videos, Channel, or Website
End screens are interactive graphics that link to another video, playlist, channel, or web page, or prompt someone to subscribe to your channel. As the feature name suggests, you can add end screens only in the last 20 seconds of your video, so you have to plan where the end screens will appear.
6. Edit Distractions Out of Your Video
Long pauses, meandering talking, bouncing from one subject to another, or just being boring can make people start looking at the recommended videos for something more interesting. Keep tangents to a minimum, and if you do veer from the topic, make sure it’s engaging either visually or with a story. Don’t give viewers a reason to click away.
7. Test Thumbnail Options With AdWords
Ultimately, you won’t know if a thumbnail will work unless you test it. Create several options to test your thumbnails with Google AdWords.
Then spend $10 per day for about a week to see which thumbnail gets the highest view-through rate (VTR). This tactic is especially worthwhile if you’re running a campaign or taking advantage of a tentpole event.
In YouTube Analytics, the Suggested Video views can help you check on the success or progress of your thumbnails. To group the videos you want to test, open Creator Studio and go to Analytics > Overview. In the top right, click Groups and select Create Video Group from the drop-down menu.