Smart Ways To Get More Subscribers on YouTube


1. Post Useful Content Consistently

This is one of the most difficult things to do as a content creator.  If you take a look around YouTube you might think that every video under the sun has been created and that is most likely true, but you can put your own spin on a popular topic.  For example, there are many “unboxing” tech videos…what if you created a “reboxing” and talk about the various components of tech while you put it back in the box?  The key here is creativity and that will certainly boost subscriptions.


2. Name Your Videos Strategically

One of the most difficult things is to name your video. You have the name in your head, but it may be something complex or too long.  My rule is to keep it basic and use the YouTube autocomplete to name the video.   There is nothing wrong with your video having the same name or something close to a popular video, as long as it’s relevant.


3. Spruce Up Your Channel Design

Most visitors first impression of you is from your channel and your design. This is where visitors interact and get to know what you are about.  Create a engaging header and show off your brand.  On my channel, we were intentional about our design making it fit into our overall branding strategy. The key takeaway is to design with purpose.


4. Show Your Lighter Side

Lighten up and laugh at yourself.  Bloopers make you more human and show something different than an ordinary talking head video. Also, switch up the video and catch your viewers off guard so they don’t know what to expect.


5. Shoot In Various Locations

I believe that shooting in various locations can lead to more interest. I understand that may not be possible or you may have a set, but try to change a background or even use a green screen. Like the cliché says, “variety is the spice of life” so mix it up with your backgrounds and locations.

 

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