Instagram has already changed because believe it or not getting followers is now harder compared to before. But you don’t have to worry about it because you’re not the only one seeing less reach and fewer likes.
Since Instagram has changed, you need to change your Instagram strategy and approach if you want to get more followers. On the other hand, if you really want to grow your business or personal brand by attracting more followers you need to focus on these three major takeaways: bots, hashtags, and content.
Let us take a look how these mainstays will help you to increase your Instagram followers:
1 | Utilize your bio.
When you first get started, you’ll need to set up your account and bio. You’ll want to make sure you’re using your bio link correctly. Since Instagram only gives you one clickable link, it’s precious real estate. You may be tempted to send Instagram users straight to your website’s homepage, but you’d be missing out on opportunities to gather information and create longer-lasting relationships.
Build a landing page with an offer for your Instagram followers. This could be a free ebook, a video you know they’ll love, or the opportunity to subscribe to your newsletter. It could also be a special discount – 10% off your best-selling product, for example. Now, you’re using the extra attention from Instagram to drive conversions.
2 | Create Stories Your Audience Will Love.
Creating stories that your audience will love isn’t hard and you certainly don’t need to be a graphic designer to create visuals to engage your audience. Instagram’s own native story editing has lots of options for those who are looking to add filters to media, overlay text and emojis, add stickers and even draw.
3 | Post Consistently.
To get more followers on Instagram you need to focus on growing your account, and that means posting consistently. Yes this does take some work and planning. But it’ll pay off in the long run. There are a lot of rumours about why consistency is important, but I’m going to break it down for you here. Consistent posting gives people a reason to become your Instagram follower. It makes sense for them to follow you if you’re posting consistently.
You follow someone on Instagram so that you can get their latest updates. It’s that simple.
4 | Hashtags.
Many people don’t know anything about posting photos on Instagram. They assume it’s simply a matter of quickly snapping a shot and posting it, but unless they already have a decent following, it isn’t likely that anyone will see the photo. Instagram works much like Twitter when it comes to labeling photographs – while there is much more than a 140 character limit, hashtags are vitally important. Adding relevant hashtags will allow users searching for specific types of photographs to find yours. On the other hand, using hashtags that don’t have anything to do with the image can alienate potential followers.
5 | Connect Facebook with Instagram.
More than 20% of all Instagram users also use Facebook, and quite a few of them post images to Facebook through Instagram. By linking the two accounts, you can gain followers from Facebook. Anecdotal evidence places the number around 3% of your Facebook friends; however, requesting that people follow you can increase that number.
Another way to gain followers from Facebook is to ask Instagram to post images to Facebook at the same time you upload them to the service. The second phase of the image-uploading process allows you to do this with a single click of a button.
6 | Do Your Research.
Skim through photographs like the one you want to post and find out what common tags they share. An example taken from the Instagram blog shows that users posting images of Volkswagen vans use #vw as a tag almost twice as much as the actual world #volkswagen; however, since you aren’t limited in hashtag use, you could tap into both of those subsets by using both tags.
A good rule of thumb is, the less pictures that show up with that hashtag, the less popular it is. However, if it has consistent activity, it’s a good way to find a very specialized niche of people.
7 | Tell a story.
One of the most popular groups to follow on Instagram is National Geographic, and if you pay attention, they don’t simply post a photo and go on their way. While an image may be worth 1000 words, having a bit of explanation to go along with that image can help readers understand and relate to it much more easily. There is no character limit to Instagram descriptions, so feel free to make it the story as long as you want; however, make sure it is also relevant.
8 | Follow others to get more followers.
This is seen as one of the fastest tricks to grow followers on Instagram. Following others increases your chances of being followed. This will certainly help in increasing your Instagram followers and likes on pictures you uploaded on your profile. Note the golden rule: “Upload quality photos.”