1. Expand your reach with #hashtags
Use hashtags to expand your reach. These can be campaign specific or general – all that’s important is that they are relevant. Make sure to also set up your main company hashtag (#yourbrandname), and use it sparingly across Instagram (Twitter is good too). This makes it easier for people to find content related to you as well as your main account.
It’s best practice to use between three to five hashtags, despite the fact that the maximum you can add is 30 per Instagram post. Use your own, campaign specific hashtags as well as the more popular hashtags to increase the discoverability of your content. For example, try adding hashtags like #instagood (used is 300 million posts), or #tbt (Throwback Thursday), and don’t forget about industry specific ones. If you are in IT, the hashtag #IT or #tech will do just fine. Also, consider how you add hashtags, these can be added at the end of the post, in a comment or worked into the actual post, like GoPro does.
2. Collaborate and @mention others
Instagram is one of the strongest social media channels for highlighting collaborators and sharing customer success stories. Even if you don’t officially partner with a non-profit organization, you can give to charity or do a fundraiser a couple of times a year. It’s all good as long as the cause aligns with your brand values and mission. Take into account that not everyone is monitoring hashtags on social media, so tagging an account is usually a better choice if you want to get noticed.
Another technique involves the use of ‘shout-outs’. An unpaid shout-out is when you partner with another brand that has roughly the same number of followers as you to promote each other to your audiences and you both benefit from increased exposure.
The paid shout-out is for those with a bigger budget as it’s essentially an influencer campaign. This usually involves paying a brand (or influencer) with a much larger following to promote your product or service. It’s a great way to gain a large number of new followers quickly, providing that you create a strong call to action and the influencer’s audience is genuine.
3. Build anticipation and offer exclusivity
Keeping your customers interested is an essential part of any effective marketing campaign. Reward your loyal followers with exclusive content. Let them be the first to know about new products, services or events. Create teaser photos that build anticipation or satisfy curiosity for your new releases, office openings or stores. This kind of preview makes your Instagram followers feel special and keeps them coming back for more insider information.
4. Figure out how you are going to make a lot of fun content on the farm.
If you don’t have an idea of what content you would like to post, think about what people ask you during a farm tour. If not, talking about your animals and your land always makes for great content.
5. Practice your photography and video skills.
There are many good online courses, but apps such as Snapseed and Video Show can help make your content better.
6. Stick to your voice / brand.
An honest approach about you and your farm always is the best practice. Don’t mimic other Instagram influencers. Just be yourself. As a farmer or rancher, you automatically are considered cooler and more unique than most people.
7. Interact with followers immediately (notifications and comments).
The faster you can engage, the more boost your post will get. This takes a lot of time, but major influencers swear by this tip.
8. Answer their questions.
If someone has a question, answer it. Then, make another post about it so others can see your answer.
9. Optimize posts with consumer-friendly hashtags, not just farm tags.
Seriously consider using many more hashtags than you currently are using. Of course, you can use the popular farm hashtags (#farm365 #dairyfarming #cowsofinstagram) but also consider using popular mainstream tags people. For example, if you are talking about milking cows, consider where your milk goes. If it goes into pizza cheese, then use best-hashtags.com and search pizza.
#pizza #food #foodporn #foodie #instafood #pizzatime #italianfood #pizzalover #pizzeria #love #foodblogger #yummy #pasta #delicious #foodphotography #pizzaria #pizzalovers #foodlover #instagood #foodstagram #cheese #pizzas #foodgasm #dinner #delivery #pizzanapoletana #restaurant #beer #italy