For marketers and brand builders, Twitter is an interesting opportunity. On one hand, the Twitter feed is level battleground for attention against bigger companies with mightier budgets — if you’re fast, clever, and funny enough. A potential impression means a tweet has been delivered to a Twitter account’s timeline. Not everyone who receives a tweet will read it, but it’s possible they could. Potential reach and impressions give you an idea of the overall potential size of a conversation. Here are seven unbelievably simple but highly effective ways to increase your Twitter Engagement and Impressions.
1. Pin a Tweet for Constant Attention
Pinning a tweet keeps it at the top of your feed, meaning that anyone who views your profile will see this first. I can tell you from personal experience that pinned tweets definitely drive more traffic than non-pinned tweets.
My tweets — according to the data at of Twitter Analytics — average around 2,000 impressions and 20 engagements (clicks, likes, RTs, etc.) each. That’s not bad.
But six months ago, I pinned an article that I really wanted people to see. It’s collected nearly 10,000 impressions and more than 100 clicks — about 5x the engagement of a regular tweet.
2. Tag relevant people in your tweets
You probably already know you need to be posting relevant content regularly on all your social media channels. But are you also tagging relevant people, businesses or publications in your tweets?
When you go to your Twitter news feed, you’ll be bombarded by lots of tweets from everyone you follow. The life of a tweet also doesn’t last very long and it’s easy for your Tweet to get lost in the Twitter universe along with everyone else.
By tagging people, you increase the chances your Tweet stands out and gets seen by more people.
3. Create videos that grab attention.
Twitter has evolved from a text-based medium into a highly visual one. Video on Twitter is a powerful tool: compared to other leading social platforms (in a Kantar/Millward Brown study commissioned by Twitter), Twitter viewers watch video ads 3.5X longer.1 Many marketers turn to their TV assets to leverage on Twitter. But not all TV assets are suited for a fast-paced, media-saturated environment like the average Twitter feed. When you’re launching something new, you need to create videos that capture attention right away.
4. Use Twitter Analytics to Increase Engagement
This is fairly straightforward and you don’t need any third party apps to help you access your analytics.
Simply go to analytics.twitter.com and log in with your Twitter account details.
You’ll then have access to the engagement levels of your tweets, audience demographic, upcoming events that might be trending on Twitter (i.e. holidays, sporting events, etc.) and much more.
Use this information to create tweets your audience will want to interact with, which will then help to increase your rates of engagement.
5. Use attention-grabbing images
Tweets with images are always going to perform better. We are visual creatures — so increase your click-through rate, favorites and retweets by including an image that your followers will find difficult to scroll past.
6. Keep up with the Trend
Hashtag is the hero of Twitter. If you have your hashtag game on point the battle is half won. Ensure your content is in line with what’s trending and using the trending hashtags work really well in increasing the Tweet Impressions. So, try to create content around the new trends of Twitter and let your Twitter graph touch the ceiling.
7. Mentioning others in tweets increases impressions and engagement.
Not surprisingly, what we tweet about and how we frame those tweets has an impact on the number of people that see them.
Most striking about our data analysis was the clear relationship between mentioning other people’s Twitter handles and an increase in both impressions and engagement. The more handles we included in tweets, the greater the lift in both impressions and engagement.
Make sure your Pinned tweet is the best piece of content that you’ve posted or is something you’d like your followers to connect with. When a new follower visits your profile, apart from your bio, cover picture and profile image, they will also check your pinned tweet.
Also read:- Ways To Increase Your Twitter Exposure