7 Unbelievably Simple Ways To Increase Your Twitter Exposure
1. Follow like-minded people
This is especially important if you are just getting started on Twitter. A great way to figure out how you should position yourself, is by looking at what other consultants, like you, are doing. This will help you get an idea of how often to tweet and what to tweet about.
2. Notice others
The first and foremost lesson I learnt is that Twitter is not about me, it is about you. If you want to really get noticed more on Twitter and increase your exposure I found that the most powerful thing to do is to notice others more.
If you appreciate other people’s works, retweet carefully and give your thoughts to what they are doing it will help you a great deal to get them interested in what you are up to.
3. Get creative with visuals to beat the 140-character limit
Twitter lets you upload videos as large as 512MB (or 140 seconds). How great is that? With this feature and Periscope combined, there’s huge potential for audience engagement.
Video can be great for a bit of low-budget PR. For instance, look at what UFC did to connect with Twitter followers. It wasn’t a professionally shot fight sequence – they literally had popular fighter Menace Bermudez start a cooking show in his kitchen.
Another great idea is to use screenshots to add context to tweets, make them stand out or reiterate a point.
For instance, Moz founder Rand Fishkin uses screenshots in tweets often. This one helps emphasize his opinion on the topic being discussed.
4. Make it easy for people to follow you
Although this seems very obvious there is so much potential I missed when starting out. In short: put your Twitter handle everywhere you possibly can.
For me this meant putting it into my email signature and making a bright and easy to find button on my blog. Put a link from your Facebook page and add it to your LinkedIn details. No matter where you find a suitable spot, put your Twitter handle there.
5. Sponsored Tweets
Next on the list of paid Twitter exposure is Sponsored Tweets. This service allows you to pay others to tweet a specific message of your choosing. People who tweet your messages will have mandatory disclosures attached to the tweet such as mentioning it is sponsored or labeling it as an ad.
6. Use Twitter lists to create lasting relationships
If you want to receive consistent engagement on your tweets, then you need to build a small and active community of brand advocates. Generally, a big part of receiving love on Twitter is giving love in return.
You need to take interest in what your team, customers, and Twitter friends are up to for them to reciprocate in kind. It’s just like in real life.
So how can you keep in touch with everyone who matters on Twitter? Use Twitter lists!
7. Use advanced search to find unique opportunities
It’s a smart move to use Twitter’s advanced search to monitor mentions and conduct research for content ideas. A valuable find in either of these categories is a potential opportunity for more exposure.
To access the search page, click here. Alternatively, you can use Twitter’s default search bar on the platform.
To view the most popular content created by a particular website, or in an industry, you can use Twitter’s search operators – “keyword + min_retweets:[number]” or “keyword min_faves:[number]”.
Click Here To Buy Twitter Views
