1. Identify Your Target Audience
The first step to getting more followers is to figure out your target audience. Who are they? What are they interested in? What problems do they have that you can solve? By researching your audience and answering thee questions, you’ll be able to more accurately target the users on Twitter who would be most interested in your content.
For example, once you know your audience is composed of executives in marketing, you can start figuring out how to reach them through Tweets, hashtags (#marketingstrategy, #socialmediamarketing, etc.), lists, and trending stories. It’s by knowing your audience that you know how to create content that gets 100 free twitter followers for free.
2. Share Great Tweets
As we explained above, your audience matters when it comes to creating content. If you tweet articles, images, videos, and links that your followers don’t care about, not only will you not get new followers, but you also risk losing your current followers. Instead, you need to be careful to only tweet content that is valuable to your audience. Think about what will inform, entertain, engage, and help.
What are great tweets?
- News: 74% of Twitter users use the network to get their news, so be sure to share the latest news from your industry.
- Customer Service: 85% of small- to medium-sized businesses claim that Twitter is important for customer service.
- Videos: Videos are six times more likely to be retweeted than photos and three times more likely to be retweeted than tweets with GIFs.
- Images: Tweets with image links have two times more engagement than tweets without image links.
- New & Interesting Things: The top reason that people visit Twitter is to “discover something new and interesting”.
3. Tweet Timely
If you’re looking to gain 100 new Twitter followers for free, it’s not enough to tweet great content, you have to tweet when people are reading it. This means tweeting based on when your audience is online.
Based on an analysis of 23 different studies collected together by CoSchedule, the best time to tweet is:
- Best Day: Wednesday
- Best Times: 12 PM, 3 PM, 5 PM, and 6 PM
- Tips: Twitter users are 181% more likely to be on Twitter during their commute and B2B Twitter accounts get 16% more engagement during business hours while B2C gets 17% more engagement on weekends.
4. Write Your Tweets Carefully
You can have a great piece of content about marketing strategy, but if you write the tweet poorly, you won’t get any new followers from the tweet. Instead, think carefully before you write and follow these tips for the most engagement.
- Short Text: Tweets with fewer than 100 characters receive 17% higher engagement than longer tweets.
- Include Infographics: Infographic tweets are shared three times more often than any other image.
- Use Hashtags: Tweets with at least one hashtag receive 12.6% more engagement. In addition, hashtags make your tweets searchable for other users, which improves your Twitter SEO and can lead to more then 100 free twitter followers.
- Ask for Retweets: When you specifically ask for a retweet (“Please, retweet this!”), the retweet rate is 23x higher than average.
- Tag Influencers: If you want to get other brands and influencers interested in your Twitter account, give them a shout out with a tag. Tagging other brands can be a compliment, and is a popular way to show love within your industry. It also increases the likelihood that they’ll tag you back, sending their followers to your account.
5. Optimize Your Profile
Up to 15% of tweets are suspected to be bots, so the more your business can do to prove you’re human, the better. To get 100 new Twitter followers for free, you first have to demonstrate that your account is real.
- Use a clean and simple profile photo with your business logo or a headshot.
- Write your profile bio using a complete description of what you do, where you operate, and why your profile should be followed.
- Make it fun and give a hint of your company’s personality, so followers know you’ll be interesting and new.
6. Engage with Your Current Followers
Don’t focus your entire Twitter account just on promoting your brand, product, and ideas. This can turn off new followers and annoy existing ones. Instead, share content that adds value and don’t be afraid to continually engage with your followers.
Some ideas for engaging with your current followers include:
- Ask Questions: Ask questions that encourage your followers to give a response. People love to answer simple and fun questions, which leads to engagement and increased visibility for your tweets. Thus, more followers.
- Run Twitter Polls: You can also increase engagement by running a Twitter poll to ask a serious question about your industry, gain feedback, or just to get people talking.
- Reply to Tweets: You can engage with your followers, influencers, and other brands by replying to relevant tweets with your own idea or opinion. This puts your Twitter account in front of more people.
- Retweet Great Content: You don’t have to share only your own tweets. By retweeting your fans and followers, you can help to introduce yourself to new potential followers. Just look at this American Airlines rewteet of the Dallas Cowboys that received 1,300 likes and 166 retweets.
7. Spark a conversation.
Twitter is forever buzzing with activity, and many of the ongoing conversations might relate to something your company does, or to your brand. Don’t hesitate to join the discussion. Twitter conducts chats on particular days of the week, and joining in will help you increase your network and get in touch with more people who share the same interests, and love to discuss similar topics as you. Also, if you are tweeting out new information about a product, keep the sales pitches to a minimum, and make the conversation more personable. If you really want to engage your audience in a conversation, ask questions and opinions, take polls, or start contests that will make your followers want to interact with you.
8. Put hashtags to good use.
Hashtags can help boost the number of your Twitter followers if used appropriately. Since you only get to work with 140 characters, use hashtags sparingly. Use just 2-3 hashtags in your posts, otherwise your posts can end up looking very spammy. Keep a lookout for trending tags and when you spot one that is relevant to your business/brand, send out tweets using the tag. To make sure your posts are getting attention, you can retweet other users who might be using the same hashtags. If you are going to be hosting an event or if you are starting a new campaign, create campaign/event specific hashtags, and promote them so that your users can easily connect with you. For a better reach, go for hashtags that are used commonly and are relevant to your business.
9. Remember the 80/20 rule.
The reason you are being followed is because your followers are interested in reading your tweets and they hope to gain some information from them. To ensure that your content is up to the mark, you can use a content discovery tool. When in doubt, use the 80/20 rule – 80% of the content you post, should be informative and should engage your audience, while only 20% of your content should talk about your brand or your company. For the 80% of your content, you can refer to other influencers, and post something that can be shared by others. This can include inspirational quotes, retweets, links to news pieces and more. You can even share images and videos of events that you attend, or ask your followers to share their experiences with you.