8 Ways To Increase Instagram Authenticity
Double taps, hearts, faves, whatever you want to call it, likes are main form of currency on Instagram and have been the driving force for users putting out great content for a long time. I mean, there was no feeling more satisfying than reaching 11 Likes on Instagram when you first started out and seeing those names under your post turn to a number, or how about the first time you hit triple digits and amassed over a 100 or more likes on Instagram? Oh so satisfying! Check out these attention-getting ideas for your Instagram captions, hashtags, profile, and more, and see what to post on Instagram to get more followers and way more visibility and engagement too.
1. Optimize Your Instagram Account
When you’re trying to get more Instagram followers, one of the most important steps is to have your account fully optimized. Think of your brand’s Instagram bio as the “homepage” to your account.
Without a bio, image captions, a proper username or profile image, how will people know the account belongs to your brand? It might seem silly, but many companies don’t fill out their bios or use a link to a landing page. This is your one spot to drive Instagram traffic to your site, so optimizing your account is essential.
2. Tag relevant users
Why tag someone? To encourage them to engage with your post and share it with their followers.
Or to credit them, if they took the picture/video.
Tag other Instagram users featured in your photos with an @-mention in your caption. Or, use Instagram’s tagging functionality. Either way, they’ll receive a notification.
Hashtags are huge pillars in the social world, helping boost your content to select audiences you want to reach and get likes on Instagram. Not too long ago, you could litter your caption with dozens of generic #picoftheday hashtags and reel in tons of likes, but Instagram is clamping down on spam and the algorithm is more developed than ever, meaning those strategies no longer work.
4. Ask your followers to tag their friends
You can also encourage your followers to tag their friends in the comments. For example: “Tag someone you know who needs a vacation!” This can help expose your Instagram account to a larger network of people.
5. Photo Tags 🏷️
The general tricks we’d suggest with hashtags is to use a mixture of general and niche specific hashtags, in order to spread the reach of your content to be best possible audiences. But we all know how hashtags can boost engagement, (if you don’t you should check out our all in one hashtags guide) however there’s a little known trick with tags on photos that can boost engagement.
6. Schedule Instagram Posts in Advance
While the Instagram algorithm has changed to show users more content they like, posting at the right times can still give your posts more visibility.
There’s a lot your brand can do, and now with Sprout Social, scheduling Instagram content is one of them. With our newest tools, we can help your brand schedule content through an easy process.
7. Like other people’s photos
Liking other people’s photos is one of the best ways to get more Instagram followers. The key to using this strategy successfully is to like photos of people who are in your target market – rather than just liking a bunch of completely random stranger’s photos.
8. Embed Instagram posts onto your blog
This allows your visitors to see your post and interact with it right on your page. And by clicking the Instagram logo on the post, they’ll be taken to Instagram where they can check out your other content…and potentially follow you.
NOTE: If your Instagram post is set to private, embedding won’t work for you. If you want to share your posts on your site, be sure to set those posts to “public” first!
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