How to Gain a Massive Following on Instagram: 7 Proven Tactics To Grow Followers, Likes and Engagement | SMMSUMO
1. Post consistently (at least once a day)
Visual marketing tool Tailwind studied more than 100,000 Instagram profiles in 2017 to understand how posting frequency affects follower growth and engagement rate2.
They found that the more often you post, the more likes and followers you get.
According to the study, profiles that posted seven or more times a week (or at least once a day) get more likes and gain more followers faster than those that post less frequently.
Here’s the impact of posting more:
You can almost double your follower growth rate by moving from less than one post per week to 1-6 posts a week. You can more than double your follower growth rate again by moving from posting 1-6 times per week to once or more per day.
2. Try videos, live videos, and Stories
While Instagram started as a photo-sharing network, it has grown beyond just photos. With features like videos, live videos and Stories, brands can now create many different types of content to engage their fans and grow their following.
Here are a few compelling reasons to try posting these new content types:
- The average engagement for videos is growing faster than the average engagement for images3
- When you go live on Instagram, you will appear right at the front of the Stories feed4
- More than 400 million people use Instagram Stories every day5
- Sixty-eight percent of marketers surveyed plan to create more Stories in 20186
3. Study and use quality hashtags
We’ve explored hashtags a lot on the blog, but it seems that nowhere on social media are they quite as important as on Instagram. The right hashtags (and location tag) can expose your image to a large and targeted audience, and Instagram users don’t seem to get hashtag fatigue in the same way they might on other networks.
Simply Measured did two studies and found that Instagram posts with both hashtags and a location tag get the highest average engagement7. In other words, hashtags could be your best bet for growing a fast following on Instagram.
4. Share user-generated content
In a year, we grew our Instagram following by almost 400 percent – from 4,250 to 21,000 followers. And a large percentage of this growth was a result of us embracing and sharing user-generated content.
The easiest way to think about user-generated content is this: brands taking the best-of-the-best user content from around the web and featuring it on their own social media or other platforms while giving credit to the original creator (user).
Besides growing your following, digital intelligence firm L2 Inc found that user-generated content also increases the likelihood of an Instagram follower becoming a customer9.
5. Collaborate with others
Another great way to extend your Instagram reach and grow your following is to collaborate with others, either through partnerships or sponsorships.
6. Post at your best times
After looking at more than five studies on the best times to post, I learned that there isn’t a universal best time to post on Instagram.
Instead, every brand has its own best times to post. You have yours, too!
Timeliness of a post is one of the major factors in the Instagram algorithm. So a possible best time for you to post on Instagram is when your followers are most active. Here’s how you can find that information:
- In the Instagram app, tap on your profile photo
- Tap on the Instagram Insights (bar chart) icon
- Scroll down to the “Followers” section and tap on “See more”
At the bottom of the page, you’ll see on which day of the week and at which hours of the day your followers are most active. For example, our followers seem to be most active on Thursdays from 9 am to 3pm ET. You could also look at where your followers are based and experiment with times that you think they’ll be active.
7. Use your analytics
One of the key ways to grow your Instagram following is to post high-quality content that your followers like and would engage with.
How do you know what your followers like? Again, Instagram Insights provides the data for you to understand which posts your followers like the most.
- In the Instagram app, tap on your profile photo
- Tap on the Instagram Insights (bar chart) icon
- Scroll down to the “Posts” section and tap on “See more”
Here, you’ll see your top posts sorted by impressions. You can tap on the sentence at the top of the page and change the filters according. For example, you could instead see your top videos in the past three months sorted by comments.
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