Spotify Marketing – How To Get More Spotify Plays
If you have a Spotify account and you want to promote it to increase plays and listeners on spotify, this article will give you the necessary steps to take to promote your music on Spotify with effectiveness. So sit back, relax, and read on!
MAKE SURE YOUR MUSIC IS ‘ON AIR’
Your music being ‘on air’ means that your music is on several music media sites such as YouTube, Soundcloud, or others. The thing is, when your music is ‘on air’, it will be easier to stream your music on Spotify. By putting your quality music ‘on air’, you not only make money from your music, but you also increase your profile followings and song playlist adds so your fans can listen continuously.
VERIFY YOUR PROFILE
When you have a verified Spotify profile, you can connect with your fans and potential clients. Verified profiles show off artist’s discography, promotes tour dates, your biography, and many other details. Additionally, when tracks are added to your song playlists, your followers will get notified. Your follower base has the potential to be a promotional channel for you. This can increase plays and listeners on spotify.
CREATE QUALITY PLAYLISTS
When you have a good taste in music, and you have quality music on your playlists, you will gain followers. When creating your song playlists, keep in mind that streaming services can use your playlists to promote discovery. So make sure you have playlists constantly available, be active on Spotify and share your song playlists.
CONNECT YOUR SPOTIFY TO YOUR WEBSITE
When you put the Spotify button on your site, your fans who browse through your page can easily discover your song playlists and listen to them. You can also connect your Spotify to any other profile of yours.
KEEP TRACK OF YOUR METRICS
Keep tracks of your growth and how your campaigns help in promoting your Spotify. This way, you know which is the best practice to promote your music.
SIGN UP FOR SPOTIFY FOR ARTISTS
Creating a Spotify for Artists account will instantly get you verified, which can only help boost your credibility. Plus, you’ll get access to all kinds of cool features like analytics and notifications when your music is added to playlists. Keep track of this data as much as you can and try to notice trends. What causes you to get more streams? What causes you to get more followers?
DIRECT FANS TO SPOTIFY TO GET SOME ACTIVITY GOING
The easiest thing you can do is to promote your music on Spotify and encouraging your fans to follow you and listen to your songs on the platform so you can boost Spotify plays.
Remember, many Spotify playlists look at data like plays, finishes, skips, and listen duration, and many individual playlist curators will want to use tracks that are already getting some love, so anything you can do to get some social proof behind your songs can only help you in the long run.
Share links to your Spotify page on social media, include a link on your website, and maybe send out an email here and there encouraging fans to follow you.
That being said, the more active you can be on Spotify in terms of releasing new music, the easier it will be to get fans excited about following you. Maybe opt to release a new single every month or so to keep the buzz up.
CREATE YOUR OWN SPOTIFY PLAYLISTS TO PROMOTE YOUR MUSIC
Next, you should start creating your own Spotify playlists to promote your music. Again, this just gives you another reason to share Spotify links out to your fans.
Try curating playlists based off mood or activity and include tracks from bands and musicians you’re really digging right now (and sprinkle a few of your songs in there as well). Don’t go overboard with plugging your own songs here. You want these playlists to feel authentic.
Another cool idea is to collaborate with a bunch of musicians on a playlist. Come up with a cool idea or a theme, add in some of your songs, throw in other songs, and play the part of a radio DJ. Then, get everyone to share the playlist to their respective fanbases. When you collaborate like this, you’re exposing your playlist (and your songs) to a bigger audience, which means more fans and more plays.
PITCH YOUR SONG TO INDEPENDENT SPOTIFY PLAYLIST OWNERS
Before you start pitching, you need to figure out what playlists you’re going to target. Do some searches with keywords that fit your genre and musical style and start compiling some of the best fits into a spreadsheet. Include the playlist name, a link, the follower count, the owner, and any contact info you can find.
It isn’t too difficult to get in touch with Spotify playlist curators since most link up their accounts to Facebook. The key is to approach them with the intention of forming a relationship. Many playlist owners will get tons of generic emails and messages each day from hopeful artists looking to make it big on Spotify.
The better approach is to connect with them, compliment their playlist, maybe suggest a song or two (not your own) that you think would fit, and pitch your music only after you get an authentic dialog going. Remember, they are people too with their own agendas, so treat them with respect.
You’ll be more successful with this strategy if you start small and work your way up the ladder. Someone with a playlist with a few thousand listeners will be much more open to your pitch than someone who has hundreds of thousands of followers. Once you get a successful track record you can start moving up.
Keep in mind too that playlist owners are always looking out for fresh new tracks to include. Chances are, if you start getting some placements on playlists, you may very well get included in others.
