Smart Ways To Get Twitter Followers
1. Share great content
Great content is what gets people to talk about you and share your posts—increasing your reach and growing your followers. And the key to great content is knowing your target audience and what they are interested in.
Everything you post on Twitter must be valuable to your audience. It should help them solve a problem, keep them informed, entertain them, and/or engage them.
Your tweets should also be concise, well-written, and accompanied by compelling visuals whenever possible. Our guide to using Twitter for business will teach you everything else you need to know about creating, curating, and sharing great content.
2. Tweet at the right time
While Twitter feeds are no longer strictly chronological, timing is still important if you want your content seen by the largest possible audience. When is the best time to tweet? Based on an analysis of over 40,000 tweets from @Hootsuite, the best time to post on Twitter is at 3 p.m. Monday to Friday. Start there and test different dates and times to find out what works best for you. When do you get the most likes, comments, and retweets? That’s your sweet spot.
3. Tweet the right amount
If you bombard the audience with too many posts, you might turn people off from following you. But too little might suggest to some that you’re not worth following.
There’s no magic number for how many times a day you should post. At Hootsuite, we suggest posting once a day at the very least. Pay attention to how your existing followers react to find the frequency that works best for you, and keep a close eye on your Twitter analytics.
4. Schedule your tweets
Using a tool like Hootsuite to schedule tweets in advance will not only save you time, but it will make it easier to post at the optimal times (and frequency) to drive engagement. And more engagement is what you need to get Twitter followers.
5. Curate sharable content
Try to introduce people to new things, brands, and ideas that are relevant to your line of business and your audience’s interests. Be on the lookout for “firsts” or new trends. Everyone loves to be the first to share something new and interesting with their own networks. Become a trusted source of that type of content to attract lots of new followers who want to be in the know.
6. Don’t be too promotional
People use Twitter for many reasons, including researching brands and products, but giving off a pushy salesperson vibe on Twitter is rarely a good look. It can turn off potential new followers and annoy existing ones.
If you find the right moment to ask for a sale, go for it, but make sure it’s something that adds value for your audience, such as an event or special offer, rather than just “Look at our product, isn’t it great?”
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