Real ways to get more Instagram likes | SMMSUMO
1. Share high-quality photos and videos
Of course, great content requires thought and planning. That is if you want people to actually click that heart. Three tips to help:
- Show your face. Or someone else’s. To increase your odds by 38%.
- Know your colors. Primarily blue pictures get 24% more ‘likes’ than red ones. Single versus multi-colored also increases ‘likes’ likelihood by 17%.
- Choose your filters. Thoughtfully. Filters that increase contrast, correct exposure, with a warmer tone get the best results. Use Instagram’s editing tools over their pre-programmed filters.
Keep things unique and varied, too. Instagram has tools for this. Here’s just 3 of them:
- Boomerang to create video loops, frontwards and backwards
- Focus to blur the background while keeping the face in focus
- Superzoom to automatically zoom in while playing a dramatic sound
2. Use hashtags wisely
Otherwise, you’ll make users angry. And Instagram, too.
You did your best to create great content, right? Keep up the pace with hashtags. These help others find you, even non-followers.
Finding you is the first step to liking you.
Best practices for appropriate hashtagging include:
- Use relevant tags. Otherwise users will select the ‘Don’t show for this hashtag’ option.
- Place them just right. Say, 2 or 3 of your most important tags in the photo caption.
- Need more than a few? Fine, Instagram allows 30 per post. But post them as a comment, more out of the way than your main hashtags. Find out how to do this in our Instagram Hacks post.
- Vary them up. Don’t use the same list for every post.
Which hashtags should you use?
Not the ones everyone else is using. Sure, #like4like is popular. But it’s pretty obvious to your followers that you’re fishing for ‘likes’ rather than connecting with like-minded peeps. Bots love these, too. Your stats will be meaningless, just like those tags.
Lebron James got in on the act with a vintage photo using #tbt (short for #throwbackthursday). That netted him 265,000 likes. Nice one, King James. Swish again.
3. Tag relevant users
Why tag someone? To encourage them to engage with your post and share it with their followers.
Or to credit them, if they took the picture/video.
Tag other Instagram users featured in your photos with an @-mention in your caption. Or, use Instagram’s tagging functionality. Either way, they’ll receive a notification.
4. Write darn-good captions
I was gonna say ‘damn-good’, but thought not to.
Anyway…
A nice visual plus text is like peanut-butter and chocolate. Readers will go ‘ahhhh’ (and tap the heart).
Write your captions with some TLC.
Tell your story, using words and pictures. Unlike Twitter, there’s no character limit. Make it long, or not. You get to decide. But make it count.
Some ideas:
- Ask a question. It can make the reader lean in, with interest. Sounds less promotional, too.
- Let your hair down. A little humornever hurt nobody. That ‘suit and tie’ approach… sucks. Especially for this crowd.
- Show some love. Got followers praising you? Cool. Mention them in your caption.
- That ‘less is more’ thing. True that. Sometimes a minimalist caption will highlight a striking image. Also, it can be a stylistic way to impress followers. One-liners, quotes, song lyrics… you’ve got options.
5. Tag your location
Tagging your location puts your business on the map.
And, makes it dead simple for people to discover your photos and videos.
Plus, users view posts more that are tagged with a location.
Here’s how simple it is:
- Tap ‘Add Location’
- Search for your location
- Select it and post the photo or video
This becomes a clickable field for the user. Clicking on the location shows all photos and videos for that place. Your brand is now associated with this location, like a shop, hotel, or head office. Or, make it more general, for a city or town.
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