Ways to Get More (Real!) Instagram Likes
Share behind-the-scenes photos
Social media is the place to share more intimate moments from your business with your fans and followers, helping you to develop your brand personality and strengthen your emotional connection with customers. Give your followers a look behind-the-scenes of your business – preview an upcoming product, show off your employees, or take them on an office tour. This type of content is unique and engaging, meaning it’s likely to garner likes from your followers.
Run a like-to-enter giveaway
Everyone loves free stuff! Running a simple like-to-enter giveaway is one of the best ways to get more likes on Instagram. Because the barriers to entry are low (it’s just a double tap away), it’s easy to rack up a ton of likes on your giveaway photo. Create an attractive, engaging photo of your prize (your product is the best way), and put a simple “like this photo to enter for a chance to win…” CTA in your caption.
Run a tag-to-enter giveaway
Just like a like-to-enter giveaway, tag-to-enter giveaways are awesome when you’re looking to generate a large number of followers. The same tactics apply, but make sure you ask entrants to tag two (or any number) of their friends to enter – this spreads the image further, increases the number of people that will see it, and achieves more entrants. This can translate easily to more followers and more likes on your future photos.
Partner with an influencer
Find an influencer within your industry to partner with. Get them to take and post a photo of them with your product on both their profile and yours. This helps your business reach more people within your target market, and increases your credibility through social proof. Influencers’ followers take their decisions into account – and this means the people they’re posting to will be more open to buying a product from your business
Host a takeover
Having an influencer take over your account lets you interrupt your regularly scheduled programming. Make sure the influencer informs their followers in the days leading up to the takeover that they’ll be on your account – this makes their followers aware of your account, increases your follower count, and gets you more likes. Again, this helps generate credibility and traction for your brand within your influencer’s fanbase.
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