Ways to Get More Likes on Your Instagram Ads
1. Be Strategic with Your #Hashtags
Yes, I know that you know how critical it is to use hashtags on your Instagram ads, but how many? And which hashtags would be most beneficial for that particular ad?
These are questions that you need to ask before blindly hashtaging every somewhat relevant word you can think of.
Instagram hashtags are so incredibly useful because they allow people (outside of your existing followers) to discover your posts, but in order to find the right people you need the right hashtags.
Be sure to choose hashtags that are popular, but not too popular, so you don’t get lost in the shuffle. Conduct hashtag research by simply typing in a few words in the Instagram search bar to see which hashtags Instagram autogenerates (see screenshot below).
Pay attention to the number of posts that hashtags to determine some ideal ones, and remember that you’re not aiming for the highest number. “We estimate that a post to a hashtag with 10 million posts on it will be pushed out of the first 9 posts in the feed in about 3 minutes,” says David Christopher at the Tailwind blog. “That’s not a very long time to accumulate engagement from the hashtag.
2. Run a Contest or Giveaway with a Popular Partner
Running a contest or giveaway on social media probably isn’t a new concept to you. Contests are one of the best ways to up post engagement because people LOVE free stuff. If you’re offering a month’s supply of free wine or a free tropical vacation, I will easily like, share, or even repost your content just for the chance to win.
But is the effort of organizing and running an Instagram contest worth the return if you only have a few followers? This is where partnering with a business that has already built up a big following is going to supercharge your contest efforts and actually gain your Instagram ads likes and your account followers.
Check out this awesome example for a local restaurant in my neighborhood above. Since I’m already a loyal follower of Loco Taqueria, I saw this exciting offer for a 20K giveaway. How could I resist entering this? Then I noticed that the terms of applying were to follow or tag Drink for Taleza, a brand that I had never heard of before. What an incredible way to help both parties gain more likes and ad engagement.
3. Run Ads When Your Audience Is Most Active
Instagram has this incredible feature that allows you to schedule when your ads appear. The ad-schedule feature (which is only available with lifetime budgeting) is a great way to advertise to people at the right time.
If you know your audience well, this shouldn’t be too hard to determine, but trial and error can also work here.
Think about your vertical. If you are an online retailer, when do people typically shop for clothing online? Or if you’re a car dealership, what days of the week do you see the highest spike in website traffic or foot traffic? Of course it is critical to think about when your audience is most likely to spend time on Instagram. Asking these questions is a good place to start.
4. Post Instagram Stories Regularly
What do Instagram stories have to do with increasing your ads’ engagement? This Snapchat-like feature allows brands to post a video or image that lasts for 24 hours. And while Instagram Stories may not be directly connected with your ad (unless your ad is a story!), many Instagram users have reported that stories help increase their brand engagement on Instagram.
Instagram stories are also just another way to increase your presence on the platform, so try increasing the number of stories you share or even try running an Instagram story ad to see how the engagement compares to other ad formats.
The other major benefit of Instagram Stories is that this feature allows your brand to be featured on Instagram’s Explore page where users go to find new content. Instagram chooses accounts to be featured on this page based on the accounts you already follow and the posts you engage with. To get featured on this page you of course need to create more super-engaging Instagram Stories.
5. Ensure Your Audience Is Targeted (But Not TOO Targeted)
Similar to Facebook, Instagram allows you to build a very targeted audience for ad campaigns. There are several segmentation options including location, age, demographics, interests, behaviors, connections, custom audiences, lookalike, and the list goes on.
Many advertisers may breeze over this option, leaving their audience far too broad and leading to so many irrelevant individuals being exposed to your brand. Others may overuse their ability to pin-point an audience and layer on far too many specific targeting options, giving you a tiny end audience. So how do you strike the perfect balance?
Luckily, when configuring your Instagram advertising campaign through Facebook’s ad platform there is a handy guide that allows you to see if your audience is too broad or specific (pictured below). You should aim to be in the middle of the green zone to hit just the right amount of relevant people.
Click Here To Buy Instagram Likes WORLDWIDE
