Ways to Get Free YouTube Subscribers | SMMSUMO

1. Create Consistent and Frequent Video

Whether you’ve been active on YouTube for a while or you’re just getting started, one of the number one things you can do is post videos consistently.

This is how you begin to build a long-term, reliable relationship with viewers.

In fact, when determining when and how frequently you’re going to post, you should pick a day when you can dedicate to it, so viewing  becomes a regular habit for people.

It’s important to remember though, that if a viewer sees you haven’t posted in over a year, it probably doesn’t make sense for them to become a subscriber. They aren’t going to subscribe to a channel unless they know you’re regularly producing content.

Consistent publishing/broadcasting also means more content.

The more video content you have out there, the more topics you’re like to cover and create an opportunity to get found. A robust video library, shows you have a wide range of expertise and that maybe they should keep an eye on your channel for future videos.

If you’re having trouble putting together a video content calendar, think about a common pain point and how you can break it up into smaller pieces. For the most part, people have a short attention span so this will give them digestible information and keep their attention longer.

Leave your viewers wanting more with your videos – don’t give up all your knowledge and expertise at once. If you create a  series, people will be more willing to be waiting for the next video to come out, and more likely to subscribe so they’ll be notified when it does.

Also, don’t be afraid after a while to repurpose videos. Just like you should consider repurposing older blogs and optimizing them – don’t be afraid to revisit a topic and maybe put a different twist on it, provide updates, or add additional pointers

2. Create a Channel Trailer

When people arrive on your channel, hook them!  A channel trailer is a brief highlight reel of who you are, why your videos are valuable, and why they should continue to be interested in what is coming out.

Use it to build curiosity. Your trailer should leave the viewer intrigued  and interested in watching more. You don’t want to give away all your information but you don’t want to let them know a range of topics you will be covering in your video content and things to keep an eye out for in the future.

Make sure you speak to each of your buyer personas in the video. You want your content speaking directly to their pain points and explain how it will  solve their problems.

Over time, don’t be afraid to change up your trailer. If you’re noticing that you’re not getting many views and the number of subscribers isn’t increasing, this could be a possible reason.

Look at the channel trailer as a movie trailer. You aren’t going to go to the movies if the trailer wasn’t interesting to you – same applies to your channel trailer.

Like your thumbnails, check out your competition when it comes to creating your channel trailer as well.

Take a look at your successful competitors – what are they doing in their channel trailer that is getting them so many viewers and subscribers. Look at the key takeaways and identify how you can incorporate them into your channel trailer.

3. Make it Easy for People to Subscribe

While people are interested in your video (and not off to a recommended one), make subscribing as easy as possible.

Include annotations allowing people to click on a button to subscribe throughout the video.

In addition to placing annotations throughout your video, make sure you also verbally encouraging people to subscribe to your channel. This is a more personal way of connecting with your audience and giving them a reason why they should subscribe.

Make sure to provide a few opportunities for your viewers to subscribe in case they aren’t ready when you initially ask.

4. Ask Your Audience What They’re Interested In

Like your written content, this insight is going to help in you create  video that your target audience has issues with or questions about.

If you’re creating content  your viewers find actually valuable and are seeking, there is a higher chance that they are going to be willing to subscribe to your page as a future reference.

5. Use Eye-Catching Thumbnails

This may seem like a pretty minor tip, but it could be the very reason your number of viewers is decreasing and you aren’t seeing a spike in subscribers.

Think about it – when someone is going through YouTube’s search results or even sees a YouTube video on another social media feed, the thumbnail is one of the deciding factors in if that video gets clicked. Don’t deny it! Youtoo probably judge a book by it’s cover!

(Also, shameless confession: I choose wine on how cool and fun the label is.)

Your video thumbnail is your opportunity to stick out!

I mean think about it, this is essentially a movie poster for your business.  

When creating yours, check out the competition – what kind of thumbnails do they have, which ones intrigue you the most to want to check it out?  Those are things you should consider incorporating into your strategy and testing.

Secondly, your thumbnail needs to be related to your content. The last thing you want to do is confuse or mislead anyone with a misaligned image..

Think about taking shots during filming that you can use as thumbnails.Taking photos will give you much cleaner and crisp images to use for your thumbnail than taking a screenshot of after-the-fact. Quality image gives the association that you have a quality video.

Don’t forget to track the analytics of your videos. Look at which videos have a higher click-through rate. Chances are there is something about that thumbnail that got someone to choose it out of all the other results. You should take this insight and use it as inspiration as you continue to create thumbnails of your videos.

6. Lean on Influencers

I’m sure I’m not alone in saying how jealous I am that there are people who make a living by posting photos and videos on social media endorsing a product. I’m also sure I’m not alone in saying I’ve probably made a purchase based on a post I saw by someone I follow on Instagram or YouTube.

In fact, “40% of people say they’ve purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine, or YouTube.” That being said, never underestimate the power of influencers and how they can help you reach your goal of increasing your subscribers.

If you haven’t thought about using an influencer to help grow your viewership and subscribers you should look into it. YouTube Influencers, with their established audiences and reputations, can help grow brand awareness around your channel quickly, especially if they are in your industry.


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