Let’s Look At 10 Ways To Attract LinkedIn Followers:
1. Ask!
The genie is out of the bottle on the importance of LinkedIn followers – more followers means greater visibility. That being the case, many people will follow simply by being asked. However, always be sure you are targeting qualified followers who may convert into customers in the future.
2. Tap Your Alumni Networks
The personal alumni networks of the company’s decision-makers are a rich source of potential allies. Not all of them will be interested in following a Company Page, but they may head their own networks that you can tap with the right offer or information.
3. Use the Benefits of LinkedIn Premium
LinkedIn Premium now provides vast amounts of information on industry and company trends. For those who want to make the most impact on the network with the least investment, it may be worth a buy – it emphasizes precision targeting of the most visible and active influencers.
4. Add LinkedIn to Your Website
It almost goes without saying, but a LinkedIn button is an essential part of your website’s layout. If you update frequently, consider using a full “ticker” of recent updates. If you are in the B2B space, choose LinkedIn over Facebook and Twitter if you have to decide between the three.
5. Share More Video Content
Interest in video content is booming – 70% of B2B decision-makers watch video throughout the entire buyer’s journey. Video is great for capturing attention from followers who frequently use mobile: Just be sure your video opens and closes with your branded LinkedIn URL.
6. Share More Infographics
Infographics are in a class alone: They’re 300% more likely to get shared than other content. Post them on LinkedIn, other social networks, and repositories like SlideShare. Label each infographic clearly with your LinkedIn page as the source and viewers will follow the breadcrumbs back to you.
7. Encourage Clients and Prospects to Follow
Injecting your LinkedIn URL at appropriate touch-points throughout the customer relationship is crucial. For example, if you are following up with a customer after a recent sale, be sure to tout the value of your LinkedIn page for hearing more about future products and services.
8. Add Your LinkedIn URL to Business Cards and Other Stationery
Things change, but business cards aren’t dead yet. Nothing hangs around the office and turns up quite as well as a business card. As the most business-oriented social network, LinkedIn should take pride of place when cards and letterhead offer limited real estate.
9. Work the Floor at Conventions and Other Events
When you’re in your groove, networking up a storm, “follow me on LinkedIn” is the modern “let’s do lunch.” Once you have someone following your personal page, follow up: Remind them who you are and what you have in common before directing them to your Company Page.
10. Leverage LinkedIn Throughout Your Content Ecosystem
It’s one of the ironclad laws of inbound marketing: Every piece of content can become more. For example, blogs can become whitepaers or case studies, case studies can become videos, videos can become infographics, and so on. At each step, always spotlight your LinkedIn URL.
