How to Get More YouTube Subscribers
1. Research Popular YouTube Videos in Your Niche
The first step to building your subscriber base on YouTube is to create videos that people actually want to see.
But, how do you come up with video ideas you know people will enjoy?
You can guess. Or you can research what videos already work in your niche.
For Rob Swift, research was how he gained his first 1,000 subscribers from popular video ideas. Rob has a YouTube channel called Swift Lessons that now has a subscriber count of 220,000 people.
But when Rob first started out, one technique he used was to research what videos were popular in his niche (guitar lessons). Rob would analyze the titles and descriptions of these videos.
2. Post Regularly and Be Consistent
Josh Flowers is a big proponent of being consistent. It’s how he gained his first 1,000 subscribers for his YouTube channel, MrAviation101, which now has over 97,000 subscribers.
In addition to being consistent, Josh also had the following advice for beginner YouTubers:
“Branding is very important, as well as staying unique and true to your style,” he told us. “Don’t try to be someone else. Do it for the right reasons. Do it because you love nothing more than telling a story with a camera. Hold on to this principle, and you’ll be loved by thousands.
3. Show Your Personality and Connect with Viewers
Another common theme we saw was the idea that you have to stay true to yourself and show personality in your videos.
As Rob Swift put it, “I’m a firm believer that viewers will not care about you or your content unless they feel that they know you.”
Simply put, people enjoy seeing the personable side and lives of the channels to which they subscribe. That’s one of the ways Peter Mckinnon has been so successful.
Peter brings a huge amount of energy to his videos, and he shares details about his life, documents his journeys in vlogs, and tries to create a personal connection with viewers.
Briana White of Strange Rebel Gaming (a channel with 70,000 subscribers) takes every opportunity to read all of her channel’s comments (and responds when she can).
4. Let Viewers Know Why They Should Subscribe
Many of the YouTubers you watch probably say something like: “If you enjoyed this video, be sure to like, comment, and subscribe” in their videos
This helps to get people to think about subscribing. However, you can take this a step further by giving viewers a reason to subscribe. Tell them the benefits to subscribing and what to expect from your channel.
For example, at the end of many of his videos, Caleb of DSLR Video Shooter lets viewers know that he uploads fresh videos every Tuesday and Thursday. Viewers know that by subscribing they can expect new videos every week.
5. Comment on Other YouTubers in Your Niche
To get to his first 1,000 subscribers, Chris of 10k on the Bay commented on other popular channels in his niche. Chris used the opportunity to answer questions that people were asking and provide helpful information to viewers. This, in turn, would lead these viewers to his channel.
“I commented on all of the other people in my niche’s channels and provided value by answering their audience’s questions until I was able to get on their shows,” said Chris.
This also got Chris on the radar of a few of the channels, which resulted in several guest appearances. Because of this, Chris has been able to grow his channel to over 15,000 subscribers
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