Get Traffic From Google Plus Using 6 Simple Methods
1. CREATE EYE-CATCHING POSTS THAT ENGAGE YOUR AUDIENCE & DIRECT THEM BACK TO YOUR BLOG
Google Plus is one of the few social networks that allows you to customize your post, make it more appealing and thus enhance readability. With formatted posts, users can clearly see what they are expected to do.
Google Plus allows you to bold your text highlights to make them eye-catching. You can also use italics, strikethroughs, numbered lists, bullet points or any combination of these styles to make your update resemble your blog posts.
Here is a cheat sheet by Moz that shows how you can make your Google Plus updates stand out.
Google Plus Formatting Cheats
How to use text formatting in Google plus to your advantage?
- Use bold headlines to mark your article headline on google plus.
- Use the italicized text to give a sleek preview of your post.
- Bullet points always help the readers to scan through your post and see what it contains (don’t use if you do not have compelling reasons to do so.)
- You can use the bold text again to give a clear call-to-action for your readers. This can be a simple CTA to direct your users to read your blog post or even to buy the product if you are doing affiliate marketing.
2. INCREASE THE VISIBILITY AND LIFETIME OF YOUR GOOGLE PLUS POSTS
You might have the best-formatted posts and excellently designed images, but if no one sees it, you will fail.
Using Hashtags in any social network increases the lifetime and reach of your updates. Similarly, you can use relevant hashtags in Google Plus to increase the reach of your posts and hence more traffic.
If you don’t have any idea of what hashtags to use, you can start typing and Google Plus will autosuggest you the relevant ones. Google Plus also automatically keeps up to 3 hashtags if you don’t have any.
HINT: If you want to know which hashtag is yours and what Google has automatically set for you remember, gray is by you and blue is by Google.
With Hashtags, Google Plus might suggest your posts in “What’s hot” section on their platform, thereby showing your posts to way more people, even if they are not connected to you.
In the below image, you can see how Ann Smarty is suggested with a user who is not connected to her but still is relevant in terms of hashtags both use, country and the mutual friends they share. Quite a good way to connect with more like-minded people.
Benefits of using Hashtags on Google Plus
Actionable tips:
- Use hashtags relevant to your industry in your upcoming Google Plus updates.
- How to find hashtags? Use the Explore feature of Google Plus to know what is trending in your niche.
3. INCREASE YOUR ENGAGEMENT ON GOOGLE PLUS
Google Plus is an excellent way to engage with like-minded people and businesses. Brands are even using Google Plus to interact with their fans and consumers.
If you want traffic and visitors from in there, you have to open up yourself. Try interacting with people and make your posts compelling so that even strangers will take a look at your posts.
Here are some strategies, most social media influencers including Rebekah Radice (social media expert and global brand ambassador of PostPlanner) use.
A) Bring Variety to your posts:
Google Plus offers you a very wide range of posts formats to bring the flavor out of your posts. You can post text updates, videos, conduct polls, include authentic music via Soundcloud and even post mini versions of your blog posts directly.
Bring in variety by posting quotes, animated gifs (work well with Google Plus) and sometimes thoughtful questions.
b) Post at the right time to get maximum attention:
Timing is very essential on any social media platform. To get maximum engagement, you have to post your updates at a time when the majority of your fans are online. If you fail, your posts will be buried under fresh content when they come online the next time.
Google Plus doesn’t allow scheduling to profiles yet, but you can do so with business pages. Or some hacks using IFTTT.
4. JOIN COMMUNITIES FOR MASSIVE EXPOSURE
Like Facebook groups, Google Plus has highly active, close-knit communities which can give you massive exposure. Some of these groups have more than 100K members and have high chances of getting significant traffic if you post valuable posts.
There are groups on almost every niche on Google Plus, and you can join them like a breeze. You can also create a group for you if you think yours doesn’t fit any community out there.
Marketing Groups on Google Plus
To get access to Google plus communities, you can search your direct keyword in the search bar on your homepage.
Find communities on Google Plus
Google Plus will them show you all the collections (we’ll come to this in the next point), communities and direct profile shares. You can always click to view more on Google Plus to see more communities.
You can also become a moderator of a huge group, just ask! Matthew Barby, Global Head of Growth and SEO at HubSpot followed this step to gain tremendous interaction and link love from Google Plus. Read what he has to say:
Matthew Barby Google Plus Tips
Actionable tips:
- Don’t waste time creating your communities, leverage existing communities to get instant traffic.
- Interact with other members, view their shares and build lasting relationships.
- Abide by the rules because communities moderators are very strict with spam dealings.
5. COLLECTIONS CAN GIVE YOU RAVINGS FANS WHO CRAVE FOR YOUR CONTENT
Google Plus collections are similar to Pinterest boards where you sort out and categorize similar posts. If you share valuable updates, industry news or even image posts you can use this feature to get tons of followers.
The difference between Google Plus collections and communities is that, in collections, you can post, and people will follow them to keep updated.
You can also move your existing posts to appropriate collections you own. The collections you mark “public” will be followed by all your existing connections by default. So you have some eyes before starting out itself.
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