1 Share Page Content From Your Profile
One of the first tips I give people is to use your Google+ personal profile to interact with your Google+ business page content.
Here’s how it works: Post excellent content from your Google+ business page account.
Plus Your Business originally shared this post.
Switch to your Google+ profile, then +1 and share your page’s content from your profile.
I reshared this Plus Your Business post from my profile.
Anything you +1 and share can show up in your followers’ streams and that increases the chances of your content being seen and shared by even more people.
Your Google+ personal profile probably has many more connections than your business page (especially if you’re just getting started). If you have a strong network connected with your personal profile, make the most of it. Those personal connections are an important way of extending the reach of your business page’s posts.
2 Use Hashtags
People search content by words, phrases and hashtags. Most people think about words and phrases, but new Google+ users often overlook hashtags.
You’re probably already familiar with hashtags (#hashtag, for example). They’re an easy way to tag and track conversations—you see them on Twitter in particular.
Just as on Twitter, when you add hashtags to a Google+ post, the post enters the stream of that particular tag. Anyone watching that hashtag stream or looking for information related to the hashtag can easily find your post.
Hashtags make it easy for people to find you when they search.
I tend to add two or three hashtags to my posts. Any more than that looks a bit spammy.
It’s easy to overuse them, so try not to. Google+ isn’t #Twitter and it looks a bit #odd to people on #Google+ if you make your #awesome posts look like this!
3 Follow Memes and Trending Topics
If you haven’t heard of memes, they’re an idea or behavior that replicates throughout a culture—and there are plenty of cultures on Google+ built around memes.
Some memes are shared whenever the mood strikes and others are shared on specific days (e.g., #SkySunday or #weekend), but all of them include specific hashtags to make them easy to follow.
There’s a meme for everything you can think of—cats, selfies, sunsets and more.
If you consistently participate in a weekly meme, your content may well have a long life as people continue to search the hashtag.
Not every hashtag is associated with a meme. Creating content around popular topics and including a relevant hashtag is a smart way to help your page and its content get noticed.
For example, if it’s the 4th of July, you know that relatable content includes fireworks, flags, BBQs, etc. So creating content around those topics—and including the appropriate hashtags—helps your page get the attention of people who are interested that topic. As they +1 and share your content, it begins to surface in more Google+ streams.
Keep an eye on trending topics and incorporate them into your page posts.
You can prepare for upcoming trends by building an editorial calendar with content and hashtags based on events around the globe. Just be sure to include some wiggle room so you can jump on a hot topic (like breaking news) as it’s happening.
4 Get on What’s Hot and Recommended
Google+ has a list of content that’s hot, and anyone can get on it—if they know how.
Here’s the short version of how to get on the list: Create viral-friendly content on your page and promote it. It sounds easy enough, but this isn’t a set-it-and-forget-it deal. There’s some work involved.
To get on the Google+ What’s Hot and Recommended list, your content has to get enough shares to trigger the algorithm that tells Google+ to take notice. The easiest way to get more shares is to share your page content from your own personal profile and participate in meme days (both discussed above).
Google+ Hot and Recommended topics.
So, what kind of content should you post to get the most shares? Probably cat GIFs—they’re especially good on the meme day #Caturday (yes, Saturday; and it’s huge on Google+).
I’m being a little tongue-in-cheek, but I’ve used this general method to boost my numbers before. Why? Well, if your post is getting thousands of +1s and hundreds of shares, more people are seeing it and sharing it. Many of them will follow your page to see more of your good content.
While I’m a huge proponent of finding your 100 brand evangelists, I’ve had success appealing to specific groups and hashtag followers in order to increase my numbers. And for many consultants and social media marketers, showing a boost in numbers is what the client wants to see.
You won’t end up on the hot list on your first outing; you’ll have to try several times. But you’ll often find that once people become familiar with your page and your content, you’ll get more shares and attention—and end up on the list.
5 Ask for Follows
Asking people to follow your Google+ page can be tricky. You don’t want to appear as if you’re begging, but you also really want to grow your fan base. The key to success is a strong call to action (CTA).
Include a CTA when you promote your page from your profile.
When you post, share or +1 content, include a CTA that tells users what you want them to do and how it will benefit them. For example, instead of a generic “Please circle us on Google+” try “Please circle us to get more great #caturday content!”