1 Circle Other Profiles and Pages
Circling others is an easy way to grow your Google+ follower base. To segment your followers, you can create circles specifically for location, industry, niche, etc.
For example, if your brand page has a particular physical location, create a new circle that’s just for people and businesses in your area. Start adding people and business pages. If those people already have circles related to the same area, add those circles as well.
When people see that your business is in the same area and you’re connected with similar people, they’re more likely to circle you back.
These two pages follow each other.
You see the two-way link in the image above? (It’s at the bottom of the Canva image.) It means that both pages have circled each other. If only one liked the other, there would be a one-way link. Those links are an easy way to tell if a page is following yours or not.
2 Add a Google+ Badge to Your Website
I’m always surprised when I find a website or blog that doesn’t have a clearly visible Google+ badge so people can immediately follow their page.
Include a Google+ badge on your website and invite people to follow you over there.
These badges make it super-easy for people to add you to a circle and Google+ notifies you when someone adds you to a circle. It’s good to know when someone starts following you. You can visit their Google+ profile, interact with their posts and begin to build a relationship.
3 Be Personable
Very simply, act as your business page, but let people know it’s a real person posting. In the image below, you can see that I put my name on my comment so people know it’s me responding, not just a faceless business.
Be personable and professional when you interact on Google+.
If you have a team of people handling your Google+ page, you can ask them all to put their names on their posts and comments so people can connect your brand with real people. When people feel like they know you, they’re more likely to add you to their circles.
4 Share Content in Communities
Whether you’re participating in a community as your personal profile or as your business page, consider sharing your content there. If you’re looking for reach, Google+ communities can definitely help. However, check each community’s guidelines to see what kind of sharing is OK.
Always check and comply with a community’s guidelines.
If it is, you’re good to go. If you’re sharing relevant, quality content that adds to the community, many members will add you to a circle.
5 Attend Google+ Events
You can almost always find a Google+ event that’s relevant to your industry, niche, product or audience. Try to attend those events when you can because the discussions are usually lively and enlightening. You can gain all kinds of insight there.
You can also get to know a lot of people when you engage at an event. Relate to people. Talk with them. Offer your take on the topic at hand. When you share the stuff people like and they feel like they know you better, they’re likely to add you to their circles.