When you post, engage/comment back within the first 60 minutes to help drive engagement. Not only will your followers appreciate it but Instagram will boost your post and show it to more of your followers
Do not edit your post’s caption or location tag for 24 hours! I’m not entirely sure why but doing such will significantly lower your chances for it to be seen.
Do not delete your post and repost it. Same reason as above. I’ve done this before and my reposted photo tanked.
Although you can use up to 30 hashtags in a post, this can now be picked up as spam. If Instagram thinks you are spamming, they will keep your reach low. It’s been up in the air for a while about what the sweet spot with hashtags is, but people say that they seem to have better luck with about five unique hashtags. – Still unsure about this rule but test it out for yourself and see how it works.
Do not use the same hashtags over and over again! Switch these up, or else it’ll look like you’re a bot, which means spam, which means lower reach.
Post your hashtags in the comments vs. in the caption. I don’t think it honestly matters. I’ve tried both and sometimes my reach is great, and sometimes it sucks. My advice is to try it out for yourself and see how it works for you. I think posting hashtags in the comments look like spam, so I tend to stay away from doing that.
Post more to gain more followers. I know this may seem like a risky option. If Instagram is only showing your content to 10% of your followers, then you’ll risk having lower engagement on posts you’ve worked hard on creating. But here’s why you should post more. When you post more, you will reach a higher percentage of people daily. For example, if I share two times a day, then I will reach about 20% of my followers instead of 10%. When more people can see your posts, the more your followers will engage. When your followers engage and use the app, Instagram takes notice and will share your account with other accounts, so your chances of gaining new followers increases.
Post less for better engagement. I know I just said to post more. But from my experience when I post less, the reach of my overall post is higher. The reason being that your post has time to circulate. Because of the algorithm, our feeds are no longer in chronological order but catered to what Instagram thinks we want to see. When people follow you, Instagram knowns they would like to view your content. So even if Instagram doesn’t show your posts to a majority of your followers at first, it may get picked up by the algorithm and end up on your followers’ feeds later on. So try waiting a day or two before posting again.
Geotag popular destinations. The sad truth is that Instagram will show your post to more followers if you geotag a popular destination. Some of these include Santorini, Venice, Barcelona, and Paris; essentially, any location that attracts many tourists or is trending. So if you’re reading this blog post because you want to gain more followers and have better engagement, one simple solution would be to visit and create content in super popular destinations. Some Instagrammers have done this with great success. Personally, I travel to places for other reasons than growing my IG.