9 Ways to Get More Comments on Instagram

1) Host a giveaway or contest.

A fun and easy way to get followers to comment on your Instagram posts is by hosting an Instagram contest or giveaway. You could post on Instagram promoting the contest, then ask users to enter by commenting on your post. You could make your contest a weeklong campaign, where users have to comment each day. You could even incorporate user-generated content (UGC) and ask followers to post their own photos and to tag/mention your brand in the post.

2) Host an Instagram takeover.

Instagram takeovers are a fun way to get fresh content on your Instagram and to work with colleagues and influencers. They’re a smart way to generate more Instagram engagement, too.
Takeovers involve one Instagram user taking over another’s feed, usually for a day, and posting from their point of view. Takeovers are often done from the perspective of:

  • A colleague
  • An influencer
  • Another organization in your industry

These takeovers help generate more Instagram comments whether it takes place on your account or you’re taking over another account. Here’s an example of a takeover we hosted with our friends over at WeWork. WeWork was able to share brand and member stories to a whole new audience of HubSpot’s engaged followers.
We Work closed the takeover with a call-to-action (CTA) to follow its Instagram account — where new followers will start liking and commenting on new posts. And over at Hub Spot, we enjoyed comments from We Work fans and others interested in the takeover.
Takeovers are a win-win for hosts and guests. Learn how to host one with help from Buffer.

3) Ask users to engage in the comments.

A simple way to get more Instagram comments is to ask for them.
Post content on Instagram that lends itself to sharing, and ask users to answer a question or tag their friends and coworkers in the comments. It’s a fun and easy way to interact with your audience, and it helps you garner more comments, too.
Here’s an example of an Instagram post we shared in which we asked our followers a question. You can caption posts with simple questions like “Agree or disagree?” or “What’s your advice?” to prompt responses and earn more comments.

4) Post something funny, surprising, or provocative.

In a study of what makes content go viral, research revealed some of the most viral internet moments also provoked high-arousal emotions. Among the most common were posts that created anticipation, surprised the viewer, and provoked curiosity and uncertainty. Emotions that incited feelings of joy were also among the most common, so think about content you could share on Instagram that makes people feel an emotion so strongly that they’re compelled to comment on it.
Is there content you could post about a surprising fact, a happy moment, or an intriguing industry trend? It doesn’t need to be specifically about your brand, either — content that’s enjoyable for a broad audience will likely attract more comments.
It can be silly, too — here’s our teaser video for our April Fool’s Day prank about “gorilla” marketing that attracted a lot of attention — while building anticipation and a sense of surprise.

5) Post videos.

Time spent viewing videos on Instagram increased 40% in 2016, and now, users can post videos up to one minute in length. Post this engaging content to get followers to stop scrolling through their busy Instagram feeds and watch your video — and make sure it’s intriguing. Your audience wants more video content — especially on social media — so if you share something compelling and ask viewers to comment on it in the caption, they’ll most likely do it.

6) Use relevant hashtags.

When you post your content with relevant, popular Instagram hashtags, your posts appear in searches for those hashtags and the Explore tab. In fact, posts with at least one hashtag typically attain more than 12% more engagement. Influences and interested users might organically comment when they see you talking about topics they’re also interested in, or you could combine some of the strategies above to generate engagement.
Ask followers how they celebrated #Sunday, acknowledge a #Throwback Thursday, or use one of the hundreds of hashtags relevant to your industry or your content to get new audience members involved in the conversation. We did this with Earth Day hashtags.

7) Publish at the right time of day.

There’s a lot of debate over the best time of day to post on social media, and that’s because the answer varies depending on your industry, your followers, and what type of content you’re posting.
Our best advice is to test out your engagement rates on Instagram when you post at different times throughout the week, and determine your publishing schedule based on the results. Whether it’s bright and early on Monday morning or later in the afternoon, try to figure out the time when your followers are more willing to stop and leave a comment to maximize the engagement of your posts each day. Use a social media content calendar to track scheduling and results.

8) Post photos of people’s faces.

Let’s face it — selfies are fun. And as it turns out, they’re good for your Instagram strategy, too.
An analysis of more than 1 million Instagram posts by Georgia Institute of Technology and Yahoo Labs found that posts with human faces are 32% more likely to attract comments — and 38% more likely to garner likes. There isn’t a ton of insight into why this is, but the researchers suspected that it’s partly because faces are effective sources of nonverbal communication that people respond to — even as infants.
Post Instagram content featuring selfies, group shots, and candid photos, and see if your audience likes the human side of your brand, too. 

9) Post photos of animals.

There isn’t a lot of research to back this one up, but you know as well as I do that animals on social media are powerful. Animals have been popular on the web for a long time, and animal influence’s can earn just as much money as human influence’s on Instagram, Whether you have animals in your office or a cute picture of a coworker’s pet, try posting lighter, fun content on Instagram accompanied by a furry friend to see if your audience likes commenting on animals, too.

 

 

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