7 Tips to Attract More Twitter Followers
If you’re ready to start taking your Twitter presence seriously, put on your hard hat and gloves. It’s time to get down to business!
Tip #1: Target Tweetable Phrases, Not SEO Keywords
Shifting gears from SEO to social media targeting can be difficult. It’s important to remember that keywords for search engines and social media can be wildly different.
Instead of targeting phrases that someone might enter in Google, your keywords should be tweetable phrases. You can use these in Twitter search to hone in on your target audience.
Tip #2: Use Automation, But Proceed With Caution
Automation is the social media marketer’s superpower. You can automate likes, follows, lists, and direct messages. Doing this can free up a significant amount of time, allowing you to reach more people.
Like all superpowers, however, it has its kryptonite. Automation gone wrong will make you seem robotic and is likely to turn people off. Going too far may even get you removed from Twitter.
You can try using tools like Socedo and Tribeboost to manage automation, and play with different combinations to ensure it appears natural.
Tip #3: Experiment Posting More Often Than You’re Comfortable With
Given the fast and furious pace of Twitter, not everyone is going to see every single one of your tweets. That means you can post more often than you think without becoming annoying!
Nichole Elizabeth DeMeré, a Moz contributor, recommends publishing a whopping 30–50 posts per day.
Tip #4: Promote the Same Post Multiple Times in One Day
Considering how quickly tweets get lost in the feed, it’s totally acceptable to share the same resource multiple times in one day. This helps get your content in front of more people.
The trick here is to use different text for each of your tweets, even when linking to the same thing. Tara Reid, another Moz contributor, suggests a 14 day, 14 tweets experiment to test the waters.
Tip #5: Don’t Be Afraid of Recycling Content
Another strategy Tara recommends is recycling your content and sharing older posts. Tools like MeetEdgar automatically do this in a way that fits naturally into your regular Twitter feed.
The team at MeetEdgar has collected multiple examples of how recycling content can improve engagement and reach a wider number of potential followers.
Tip #6: Do Continue to Share a Lot of New, Unique Material
Don’t be afraid to continue sharing one-off, fresh material. Being able to post the right content at the right time can serve as a great advantage.
Tip #7: Write From a Benefits-Driven Perspective
When you’re sharing your work, try to focus on why the person reading it should care.
For example, Chris Brogan doesn’t announce he’s written a new blog post. He tells the reader that they can control where they spend their time, which is something everyone wants.
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