7 Creative Ways To Increase Instagram Engagement
Instagram engagement has been declining for some time now, but it’s not all gloom and doom. Much of it can be attributed to Instagram’s continued commitment to getting rid of bots, spam, and comment pods.
Instagram took roughly four years to reach their first 300 million users. In June 2016, there were 500 million active monthly users. Between 2016 and 2107, they added the same number in almost a year. And as of September last year, the platform boasts 800 million active monthly users.
1. Use strong, solid colors
Your first job is to stand out from the crowd. All your users will likely be following dozens, if not hundreds, of other people and brands — many of whom they’re close to. Cutting through all that clutter isn’t easy, but if you don’t do it, you’ll never grab customers’ attention, let alone earn their likes.
2. Emoji Magic
Emojis are a large part of our popular culture. From the big screen to Slack reactions, emojis have taken the digital world by storm. Emojis carry strong emotional power; they make your brand appear both relatable and entertaining. By incorporating emojis into your comment replies and captions, you make your Instagram Business profile appear more visually based and stand out from other monotonous profiles with lengthy text-based captions.
3. Interact more
Pose questions to your followers and post interactive polls on your stories. Reply to any follower comments, and maybe even give them a follow back if they’ve got relevant content. Who knows, it may give you ideas for your own future posts (or they could be an influencer you might want to engage down the line!)
4. Accompany with captions
Photos are the most important part of your Instagram posts, but the second most important component that people often ignore is the caption. After people check out the photo, their eyes will naturally move on to the caption to learn more about the image. Hence, you should pay more attention to it and write a well thought out one. If you are promoting a product, include the features and benefits of using it. If you have shared a quote, write about how the quote influences you or write something about the author of the quote.
5. Use the right hashtags
When used correctly, hashtags are a powerful conduit to achieve more visibility for your posts. People use hashtags to find images fitting certain themes, so any hashtags you use can improve your images’ chances of being featured in those search results.
However, be wary not to over-stuff your image-captions full of hashtags; if you use too many, or use some inappropriately, you could turn users off rather than encourage more interaction.
6. Create Instastories
One of the latest additions to Instagram is Stories — a feature that allows for video and picture postings that either disappear once 24 hours have passed or can be added to your profile permanently as a “highlight” reel. Much like Snapchat, these brief clips allow for followers to get a behind-the-scenes look at your company, new product release announcement, or storytelling experience.
7. Include faces
Faces are the first place we look when meeting someone new, bonding with someone or trying to recognize someone from afar; it’s no mystery why we’re attracted to them. Faces trigger strong emotions in us, and help us form strong impressions of our environments.
Including faces in your Instagram images can encourage more social connections with your users, and therefore, more ongoing contact. Just make sure to use real people, not stock images.
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