1. Run a like-to-enter giveaway
Everyone loves free stuff! Running a simple like-to-enter giveaway is one of the best ways to get more likes on Instagram. Because the barriers to entry are low (it’s just a double tap away), it’s easy to rack up a ton of likes on your giveaway photo. Create an attractive, engaging photo of your prize (your product is the best way), and put a simple “like this photo to enter for a chance to win…” CTA in your caption.
2. Run a tag-to-enter giveaway
Just like a like-to-enter giveaway, tag-to-enter giveaways are awesome when you’re looking to generate a large number of followers. The same tactics apply, but make sure you ask entrants to tag two (or any number) of their friends to enter – this spreads the image further, increases the number of people that will see it, and achieves more entrants. This can translate easily to more followers and more likes on your future photos.
3. Partner with an influencer
Find an influencer within your industry to partner with. Get them to take and post a photo of them with your product on both their profile and yours. This helps your business reach more people within your target market, and increases your credibility through social proof. Influencers’ followers take their decisions into account – and this means the people they’re posting to will be more open to buying a product from your business
4. Host a takeover
Having an influencer take over your account lets you interrupt your regularly scheduled programming. Make sure the influencer informs their followers in the days leading up to the takeover that they’ll be on your account – this makes their followers aware of your account, increases your follower count, and gets you more likes. Again, this helps generate credibility and traction for your brand within your influencer’s fanbase.
4. Partner with other brands
Just like having a partnership with an influencer, partnering with a brand that has a complementary product within your industry (not a competing one!) can help you reach a greater number of people in your target market. I’d go a step further and partner with the other brand to host a giveaway, featuring a prize package that has both of your products. This is super engaging, and can help both of your brands share followers and get more likes on your photos – meaning more potential sales in the future.
5. Promote your posts
Though it’s not nearly as strict as Facebook, Instagram can be tough on brands looking to increase their reach organically. Taking advantage of the Instagram Ads platform to promote your posts helps you reach people that don’t already follow you. Its powerful targeting options (it’s the same as the Facebook Ads platform) allows you to select with pinpoint precision the people who will see your ads. If your targeting is sound and your content is engaging, you can bet you’ll gain more followers who are interested in your business, which means more likes.
Other media types are often more engaging than photos when you’re looking at a crowded Instagram feed. The first of these media types is video. Posting a video featuring something like a “how-to” of one of your products, a sneak peek at an upcoming product, or some other engaging content idea can be a much more exciting media piece than a simple photo. Make sure your video doesn’t rely on its audio – many people browse their Instagram feeds in locations where listening to audio isn’t feasible.
Boomerang is a content type that lies halfway between GIF and video – it’s a short video that plays forwards and then backwards (hence the name). Posting a Boomerang is another great way to pull attention from your followers. Make sure it’s something exciting – a Boomerang with quick and dramatic movement is the most engaging kind.