Secret TIPS To Increase Instagram Video Views | SMMSUMO
Tag influential accounts
Look for influential accounts within your industry, and tag these accounts in your new posts (in the photo itself, not in the caption). Not only does this inform these accounts of your new photos, it also gets your photos to show up on their feeds in the “tagged in” section. This is a handy way to reach other people within your target market, and could possibly get you featured on these influential accounts.
Post photos of customers and users
Posting photos of your customers and users is an awesome way to interact more intimately with the people who make your business as successful as it is. Not only are these photos more genuine (photos with people tend to do better than those without), but they’re also more engaging – meaning more likes and followers. Tagging the people featured in these posts in the photos increases the chances that they (and their followers) will see it – meaning more interactions.
“Tag a friend” posts
Posting relatable content related to your industry, brand, and product is one of the most engaging ways to get more likes on Instagram. The subject matter can be anything – products other people might like, funny videos, or memes. For example, you could post a photo of your latest product with a CTA in the caption saying something like “tag a friend who would like this!”. This spreads awareness of your brand in a way that’s a little more organic than most.
Post quotes
Thinking of different content ideas to post on Instagram can be a tough task. One of the more engaging forms of content I’ve seen are quotes. Because quotes are often posted as clear text over a clean background, they’re attention-grabbing and easy to read. Posting quotes that are relatable to your followers is a great way to get them engaged, meaning it’s easy for you to get more likes on Instagram. A quick Google search for “quotes about [topic]” will net you some great material – or write your own!
Post user-generated content
User-generated content is one of the perks of maintaining an active social media presence. People who are fans of brands who are active on social often post content related to these brands. Instead of simply liking these photos or even commenting, take an extra few minutes and repost their photos, giving them credit. This is a genuine type of content, and encourages other users to share their own content as well – getting your more likes and helping you pad out your Instagram queue.
Comment on popular photos
Your Explore feed is a great way to find new content to engage with. If you follow industry-specific accounts, you’ll find that it’s full of relevant content. Find popular posts and comment on them – just a short, simple one will do! Other people who engage with that post (along with the original poster) will see your comment, and that may lead them to learning more about your brand by visiting your profile – meaning more reach, engagement, and likes.
Follow more people
Simple! Use your explore feed to find people in your industry who post interesting photos about topics related to your product. Interact with these people (follow them, like their posts, and comment) and you’ll find they often follow you back and engage on your photos. It’s a good practice to follow a couple new accounts a day – this also helps to bolster your own follower count, meaning your account looks more credible to future visitors.
Post consistently
This might not seem like a big deal, but maintaining a consistent queue of content can go a long way towards helping you get more likes on Instagram. It works like this: posting consistently means you’re continuously engaging your current followers and gaining more followers, helping you sustain a certain level of engagement while you continue to grow. Going long periods without posting content can cause your current followers to unfollow you, decreasing the engagement you receive on future posts. To minimize the risk of this, make sure you’re posting at least every few days.
Post at high-traffic times
Sharing a post when most of your followers are on Instagram increases the chance that they’ll see it, thus increasing the chance they’ll like it. This has a compounding effect, as Instagram’s feed is no longer chronological – having a photo that has a high number of interactions increases the likelihood that it will show up on your other followers’ feeds, meaning more likes on your post.
Ask a question
A trend you’ll notice in tons of high-engagement Instagram posts is that the caption is a question. A question in photo captions (related to the photo, of course) is more engaging and gets your photo viewers thinking. People who have engaged with a post already by commenting are much more likely to like it as well – it’s kind of a habitual thing that can help you get more likes on your Instagram photos.
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