5 Super Creative Ways to Boost Facebook Page
1. Include Social Buttons on Your Site
First things first, if you already have an established blog or company website, make sure you include plugins that enable likes and shares on social media. You need to make your Facebook page, as well as other channels of promotion, discoverable on your website. This way, you can offer your audience a way to keep in touch and be more receptive of your promotions in the future.
There are plenty of plugins that help you incorporate social features on your site. For your main page, you can use a tool like Page Pluginfrom Facebook for Developers. For specific posts, you can use the Like Button. Both tools can help you increase facebook page likes and shares while keeping your audience on your site.
2. Include Searchable Info on Your Facebook Page
Another way to improve the discoverability of your brand is to optimize your Facebook page information. Every aspect of your page – from profile picture to description – should contribute to building your brand’s identity. Also, when it comes to your page’s description, be sure to include as much information as you possibly can.
Think about what an audience needs to know in case they want to contact you. Phone numbers, business address, your main website — consider everything that will help them connect. If you are setting up your Facebook page for the first time, you should be able to find the appropriate fields where you can fill in your business details.
Keep in mind that there are both “short” and “long” descriptions available for Facebook pages. For the brief description, it is best to be straightforward. Introduce what you do, add in a CTA and then your website’s full URL. For the long description, provide a clear overview of your company, a link to your website, and all the other information that describes your business.
3. Promote Facebook Offline
Promoting your Facebook online may be more convenient for you and your prospects, but you should never pass up the opportunity to promote your page offline. If your company has access to physical marketing materials such as business cards, flyers, in-store signs, and product packaging, make sure to include your Facebook page’s short URL.
Make sure you modify your Facebook page URL and make it more branded. This will also make it easier for your audience to remember it. Another great strategy is to generate a custom QR barcode to your site. This enables your audience to quickly scan the code and access your Facebook page directly from their mobile device. For this, you can use a free tool such as this QR code generator from QRStuff.com.
4. Invite People You Know
Facebook users are more likely to interact with a page that already has many likes. This is a form of “social proof” that increases your credibility and trust between you and your prospects. However, if your Facebook page has zero likes, then you’ll have a tough time trying to establish a social following.
As a business, you can easily solve this problem by inviting your existing community to like your Facebook page. This includes your employees, business partners, and professional networks. A simple way to do this is to broadcast an email that contains the link to your page as well as a short personal message of your appreciation.
You can also take advantage of the “Invite Friends” feature on your Facebook page. This should give your page a quick boost regarding likes. It may not be much, but even a few likes can spark a massive social following in the future.
5. Promote Engaging Content
The phrase “build it and they will come” is not applicable in Facebook marketing. You also need to the extra effort in content development that will deliver valuable information to your audience and generate more followers. Take note that this is traditionally done by creating the post from your blog and then sharing the link on Facebook. Today, you can utilize Instant Articles to offer content within Facebook itself.
There are a few things you need to consider for promoting great content. One, you should include visual content such as images, infographics, and videos in your content strategy as they are sufficient for capturing the audience’s attention. Research indicates that content with relevant images can get up to 94% more views than plain text posts. If you do not have access to branded visual content, you should consider stock photos from sites like Pixabay.com and Shutterstock.com.
Additionally, be sure to promote consistently. Anywhere between once per day to three times a week is good. It depends on the availability of updates. To reap the full benefits, you should know the best time to promote your posts. You can check out Facebook Page Insights to figure out when your audience is most active.
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