1. Send out retweets more often than you promote your own tweets
Known fact: People who send out more retweets tend to receive more retweets.
Like everything in life, what goes around comes around. Chris Brogan practices a 15:1 ratio when it comes to retweets — for every self-promotional tweet, he will help promote at least 15 tweets for his followers.
2. Avoid idle chit-chat or tweets about daily activities
Here are the 20 least retweetable words according to Dan Zarrella’s report:
Notice any trend here? Most (if not all) of these words are common-use words for conversations or to describe mundane activities.
Tweets using these words are simply a big turn off for retweets — c’mon, no one is interested in a tweet about your bedding time or what you are listening to on Sound Cloud — unless of course, you are Justin Bieber.
3. Use retweetable words
Dan Zarella’s study on over 30 millions retweets shows that the 20 most retweeted words are (in descending order):
- please retweet
- social media
- how to
- blog post
- check out
- new blogpost
If you are trying to get more retweets, consider using these favorable words/phrases more often.
On top of the list, Dan also provides a great tool named The Most Retweetable Words Finder — a free tool that helps analyze your specific topic and show you the top 20 tweetable words.
For example, when I type in “SEO,” the tool returned these words: #digg, #apple, #canon, #kaskus, #photography, #instagram, #bogor, #news, #garut, #lintasinfo, #nikon, #ios, #wikimotive, #campaign, #google, #well, #line, #drop, #fix, #mistakes.
These are the recommended words to use if you are casting SEO-related tweets.
4. Leave room for retweets
How often do you cancel a retweet just because you can’t add in your comment into the retweet message? Well, I bet it’s a lot.
Personally, I tend to add in a short opinion in my retweets, something like “Good read” or “Solid article.” If you are using all 140 characters in your tweet, your followers will need to edit your tweets before they can add in theirs and retweet.
And, that’s not cool.
People are lazy. Tweets that need extensive editing work simply get fewer retweets. Ideally, you should limit your tweets to between 80 – 110 characters.
5. Tweet quotes
I don’t tweet quotes often, simply because I don’t like doing it. But that does not mean it can’t work.
Quotes are good for retweets, especially if they strike a chord with your followers. I witness the power of quotes every day on Twitter, as well as Facebook and Pinterest.
I see friends, acquaintances, and those that I am following retweet (or share or pin) quotes regularly and it never fails to attract more retweets and shares.
If you wish to build up your Twitter presence using quotes, try to dig up some great ones from the Internet. There are plenty of websites or blogs that collect series of quotes. And, it’s easy to find quotes using Google (just try “best quotes for [your topic]”).