How to Get More Likes on Your Facebook Page | SMMSUMO
Every brand on Facebook is on Facebook for one reason — to (eventually) get more business. But getting more business from Facebook means different things to different types of businesses. Different brands will have different objectives, such as driving in-store sales, increasing online sales, launching a new product, building awareness, or promoting a mobile app.
Regardless of the objective, there are a few steps that happen before Facebook fans can turn into real business. You have to first build an audience on Facebook, then drive inbound traffic to your website, then turn that traffic into qualified leads, and then nurture those leads into customers.
Fill out your Facebook Page with searchable information.
To grow your number of Facebook fans, every section of your page should include content that’s relevant and helpful, but also searchable. Remember: All of the content on your page will be indexed by search engines, helping you attract more Fans to your page.
By no means should you should go on a keyword-stuffing spree – but you should spend time optimizing each section of your page with keywords appropriate for your business.
For example, once you’ve created your Facebook Page, make sure the About section of your page includes:
- An overview of what your business has to offer
- A link to your website
- Any other information that will help prospects understand your business better
Include Facebook Like Boxes on your website and blog.
Making your Facebook Page as discoverable as possible includes promoting your Facebook presence using the marketing channels you already have, and removing any barriers for existing contacts to like your page.
If you have a website or blog, use Facebook’s various social plugins to get people to ‘Like’ your page without having to go over to Facebook.com.
While Facebook’s Like Button allows users to like individual pieces of content on the web and share them on Facebook, the Like Box is designed only for Facebook Pages. The Like Box is a great way to leverage social proof to amplify your page. It displays your page’s number of Likes along with the faces of some of your Facebook fans.
Invite existing contacts to Like your page.
Chances are, you already have friends, family, and existing customers who would be more than willing to connect with your business on Facebook. All you need to do is ask. Whether in person, via email, or via Facebook, try asking for Likes and positive reviews. Just be cautious about over-promoting to uninterested connections.
You can also encourage existing connections to become fans by making it more likely that they’ll see a suggestion on Facebook to like your page. How? You’ll have to upload a list of emails to Facebook, and those from that list who are on Facebook will be made more likely to see a suggestion to like your page in places like “Recommended Pages.” Your contacts who aren’t on Facebook won’t see this suggestion.
To upload a list of email contacts through Facebook, open the “Build Audience” menu (located at the top right of your Facebook Page) and select “Invite Email Contacts.”
From there, you can upload a maximum of 7,000 contacts per day per page – and a maximum of 5,000 contacts at a time.
Invite employees to Like your page.
People are more likely to Like pages that already have some sort of following, and your employees can help your business build its initial numbers. After all, they are your strongest and most effective brand advocates.
Ask them to like the official Facebook Page. Then, encourage them to share, Like, and comment on the content your team posts on Facebook, too. Employees who really want to share the love might include a link to your Facebook Page in their email signatures or on their personal social media profiles.
Incorporate Facebook into your offline communication channels.
Have a physical storefront? Think about ways to encourage patrons to become Facebook fans. Here are some ideas to get you started:
- Place stickers in your front windows promoting your page’s name.
- Include your Facebook URL on your receipts.
- Run a promotion where customers who become Facebook fans on the spot get small discounts.
Market your business offline? Include links to your Facebook Page and other social media profiles on printed ads, flyers, coupons, catalogs, business cards, and direct mail assets.
Cross promote on Twitter and LinkedIn.
Add a link to your Facebook Page on your business’s Twitter and LinkedIn profiles (and your personal profile, for that matter). Tweet about your Facebook Page occasionally to encourage your Twitter followers and LinkedIn connections to stay in contact with you on another network.
Add your Twitter link to your Facebook Page, and occasionally tweet about your Facebook Page. Don’t stop with Twitter and Facebook; you could also cross-promote on LinkedIn, Flickr, YouTube, etc. Just be sure that your cross promotions are sparing and strategic – you don’t want to spam the other audiences that you’ve worked so hard to develop.
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