How to Get More Facebook Likes: Tactics That Actually Work
How many Facebook Likes does your business Page have? If you’re immersed in social media marketing, you probably know this number off the top of your head.
With more than two billion users, Facebook offers a huge potential audience for your business. But with more than 60 million active Facebook business Pages on the network, there’s also a lot of competition for those all-important Likes.
There’s no getting around it: getting more Likes is a critical part of your Facebook marketing strategy. But you can’t get so focused on Likes that you lose sight of what Facebook is all about.
Here are Some clever ways to get more Facebook likes
Develop a smart Facebook marketing strategy
As with any marketing platform, you’ll only get out of Facebook what you put into it. A well-defined, smart Facebook strategy based on your business goals will help you craft a cohesive brand presence on Facebook that speaks to your brand personality and values.
Define your target audience
Your strategy should aim to collect Likes from the followers who have the most potential to bring value to your business through regular engagement, rather than one-off Likes from online passers-by. Defining your audience personas can be a great place to start. After all, you need to know who you’re talking to in order to use the right tools and tone, rather than trying to appeal to all two billion Facebook users.
Research the competition
Keeping an eye on what key competitors are up to will help you spot techniques that work, and that don’t, so you can model the competition’s success while avoiding their missteps. You’ll also start to get a sense of how many Facebook Likes you can aim for—both for your Page and for individual posts.
Social listening is a great research strategy that can help you gather information about both your target audience and your competition.
Set goals
Simply aiming for “more Likes” is not really a great Facebook marketing goal—how will you know when you’ve achieved it? Instead, you should create goals based on S.M.A.R.T. principles, meaning they’re specific, measurable, attainable, realistic, and timely.
This allows you to circle back on a regular basis to see whether you’re meeting your targets, and either celebrate your success and develop new stretch goals, or consider strategic shifts to get you back on track.
Use all elements of the About section
The About section of your Facebook Page allows you to provide key business details to people who are scanning for specific information. In addition to your contact information, you can add the date your business was founded, provide a company overview, or even add a list of brand milestones.
All of this information helps build your credibility and convince potential followers that your Page is worthy of a Like. It also helps you appear in searches outside of Facebook, directing users to your Page when they’re using search engines to look for information about your product or business.
Visit California uses their About section to tell the story of travel in the state, and manages to get a number of important keywords into their Story section without keyword stuffing.
Facebook also views a Page with a complete profile as more credible, which gives you an advantage in the Facebook algorithm (more on that below) and will help ensure more people see your posts.
Choose compelling cover and profile photos
Your profile and cover photos create the first visual impression of your business on Facebook, so it’s important to choose wisely. Your logo is usually the best choice for your profile photo, but you can get quite creative with your cover photo selection.
Put some thought into how you can convey what your business is all about in one compelling image. Do you have a great-looking product you can feature? Maybe you want to showcase a photo of your friendly team. Whatever you choose, make sure it captures the essence of your brand so potential followers have reason to dive into your Page content.
Iced tea might not be the most exciting product, but Nestea does a great job of making both their Page and their product look appealing with a compelling cover image.
In terms of the technical details, your profile photo displays on your Page as 170 x 170 pixels on computers and 128 x 128 pixels on smartphones. You cover photo displays on your Page at 820 pixels x 312 pixels on computers and 640 pixels by 340 pixels on smartphones. Facebook recommends you use a cover photo that’s 851 x 315 pixels and less than 100KB.
A newer and more dynamic option for business Pages is to use a cover video instead of a cover photo. Your cover video can be up to 20 seconds long, and has the same dimensions as a cover photo.
Pin a top-performing post
If you have a post that’s garnering a particularly high number of Likes, you can pin it to maximize its lifespan. When you choose to pin a post, it remains at the top of your Page, so people see it before any of your other posts. You can change your pinned post as often as you like, so make sure to keep it fresh, always featuring your best-performing content in this high-visibility location.
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