5 Ways to Increase Facebook Page Likes
1. Use Strong Images Regularly
Use strong images that are professional, crisp, interesting, and relevant. For instance, if you sell clothing, make sure you include the items you sell in the image, make the images look professional, and portray the items in a captivating way by, for example, instructing the model wearing your product to pose in a way that makes the clothing appealing.
You want to include images to all of your Facebook page posts because users are more attracted to images, which are more captivating than plain text. The more posts you captivate users with, the more likely you’ll receive page likes.
2. Connect with Other Pages
Follow pages with niches similar to yours. For example, if you’re a photographer, engage with other photography pages by liking and commenting on their posts through your Facebook page account. However, be careful not to leave irrelevant comments that may be misread as spam, such as commenting with an overflow of hashtags or links.
Engaging with other pages increases your exposure, as well as communicates to Facebook what your page is all about, making Facebook more likely to suggest your page to users who already follow pages similar to yours.
3. Include a “Like” Button on Your Website
Customers that visit your website are a great audience to target for Facebook page likes, as they are already interested in your business. By installing the Like Button plugin to your website, users browsing your products or reading your blog (if you have one) can easily and non-intrusively like your page.
4. Give Your Audience Something Personal
Obviously, you don’t want to treat your business page like you would your personal profile. However, throw in a post now and then to let your audience know there is a relatable person behind your business. For example, if you run a family-owned restaurant, post a picture of a family member’s birthday celebration with a brief message about who it is, using real human emotion. By adding a personal touch to your page, users will see you more as another interesting friend on Facebook, rather than a business just trying to advertise.
5. Completely Fill in the About Section
Completely means putting all the information in there: the link to your website, your business address, the year your company was founded—all of it. This may feel like a slower, less proactive way to attain likes, but it does help because it establishes credibility.
