Ways To Increase More Follower On Facebook
1. Share More Videos
Video is one of the most engaging content types that you can post on social media. Facebook reported that 50 percent of Americans who use the platform on a daily basis watch at least one video every day.
Make sure to upload your video natively into the platform of your choice. This way, it will automatically play as people land on it while scrolling through their feeds, grabbing their attention. Lots of views can lead to increased reach, engagement, and exposure for your nonprofit.
2. Be Responsive to Your Fans
id you know that 83 percent of your Facebook fans and 71 percent of your Twitter followers expect a response from you the same day they ask a question? In fact, 32 percent of Twitter users expect you to respond within just 30 minutes.
Give your followers a fantastic user experience on social by being exceptionally responsive.
Use Businesses on Messenger for to interact directly with your Facebook Page fans. Page admins are now able to reply to public comments with a private message. Everyone can gauge your level of responsiveness by a badge on your Page.
Publicly recognize people who retweet, favorite, and mention your organization on Twitter. Thank users who comment on Instagram and YouTube. When you make your online community feel heard and acknowledged, they are more likely to become raving fans and your most loyal social media ambassadors.
3. Change and Rotate Your Profile Photos and Banners
Your profile photos and banners are some of your best and most-viewed social real estate. Use these visual mediums to showcase the impact of your work and the stories of those who benefit from your services.
On Facebook, change up your cover photo at least once per month, and remember to write a great caption. On Twitter, use your profile picture and banner photo to highlight your great work. Don’t just stretch out and pixelate a horizontal version of your logo—no one wants to connect with just a logo on social media. Personalize, humanize, and customize every channel you can with a visual image that speaks volumes. Make sure you use the right social media image sizes for each platform.
4. Give Fans a Reason to Follow You
Boston Children’s Hospital social media post
Give prospective (and current) fans a reason to follow you on multiple platforms. Do not simply “set it and forget it” with generic, automated links blasted across all of your social media channels. Tailor your content for each channel’s users.
Use Twitter to share news and advocacy alerts. Use Facebook to tell compelling stories about the people who benefit from your work. Use Snapchat and Instagram to paint a visual picture and share behind-the-scenes information and tidbits.
Strategically use each social media channel based on its strengths and demographics. Give your stakeholders a good reason to connect with you on that specific network. What value are you providing? What are you offering that will entice them to stay tuned in? Think about the reasons people use each network to formulate a plan to consistently post and share content that resonates with your specific audience, wherever they congregate online.
5. Encourage Tagging
An effective strategy to engage followers is to encourage them to tag other people who may benefit from or enjoy a specific post. If you post an inspiring quote, write “Tag a friend who needs this today!” If you share a video about Mother’s Day, encourage your online community to tag a friend or friends who mean a lot to them and with whom they would like to share your message. Hopefully these new people will be drawn into the fold and join your online social media followers.
A word of caution—make sure to employ this method sparingly and only where it makes sense.
6. Be Entertaining and Use Humor
Take a note from the Frederiction SPCA, an animal adoption and protection agency that often shares entertaining memes and photos on their page.
Nonprofits that show a bit of humanity and humor do well on social media. Make sure that any content you share makes sense for your particular audience and your brand voice. Do not share cat memes for the sheer sake of sharing cat memes—your audience will get confused and may even unfollow you.
