1. Keep Your Titles Short
If your headline is too long, LinkedIn might truncate your title. That means people who are scrolling through the app or their newsfeeds will see only part of your headline.
Make your headline as concise as possible without neglecting important headline elements that increase clicks – such as using the right keywords, an emotional hook, and a promise (i.e., telling readers what they’ll get out of reading your post).
2. Use an Eye-Catching Image
If your headline fails to do the trick, the second most important element that can persuade readers to click is your article image.
Definitely avoid using boring images in your content, such as:
- Generic headshots.
- Company logos.
- Anything that will make a reader squint.
- Anything that screams “I’m a stock photo!” We’ve seen them all a thousand times before – the highway signs (Opportunity Ahead; Innovation, Next Exit), the happy and diverse business team working around the computer, and the business handshake of trust, to name just a few.
3. Grow Your LinkedIn Connections
Every time you publish a post on LinkedIn, your connections will see an alert in their notifications.
But to really make ripples, you need a large audience of first-level connections.
For any of the stuff we’re talking about throughout this post to really work, you’ll need to make as many connections as you possibly can.
This means improving your LinkedIn profile (to sell yourself to potential connections) and expanding your LinkedIn network (this includes connecting to people you know as well as people you don’t yet know).
4. Publish Frequently
LinkedIn is a bit of a numbers game. You can’t just publish a post once every six months. That won’t help you.
I publish at least twice a week, usually on Tuesdays and Thursdays. You should probably only publish on weekdays during work hours – LinkedIn is a professional network, so not much happens after hours or on the weekends.
My whole LinkedIn Pulse strategy is powered 100 percent by republished and syndicated content. I’ve never once originated a single piece just for LinkedIn.
Don’t worry about duplicate content issues or the potential impact on organic search rankings if you pursue a content repurposing strategy. As long as you make it clear the article has been published before with a note that links to the original article, Google is good at figuring out which is the original source and which is the copy.
5. Get Featured on Channels
LinkedIn Pulse has more than 100 individual channels. Some of the most popular channels are for Leadership & Management, Big Ideas & Innovation, Technology, Entrepreneurship, and Social Media.
Getting your posts featured in one of these channels is essential to success. Pulse exposes your content to a massive audience.
At most, you can have 25,000 connections on LinkedIn (though most people don’t come anywhere close to this number). But these Pulse channels have millions of followers.
If you want a post you’re writing to get featured in Social Media (and potentially be read by those 14 million channel followers), then spend some time looking at what types of stories get featured. Figure out what types of article you need to publish if you want a shot at being featured.