1. Engage With Existing Connections
Engaging with existing connections puts your profile directly in front of their networks; and all it takes is a “like” or comment. A simple, “Great thoughts” or “Thanks for sharing” can help expand your reach. Commenting with your personal insights or questions will increase engagement and exposure even more.
2. Promote Your LinkedIn URL on Other Social Channels
Chances are, whatever social media platform you use most often gives you space for a bio. Using that bio to its fullest potential could be a connection-driving machine when you encourage viewers to connect on LinkedIn, especially if you have a significant following on that platform.
Additionally, don’t be afraid to promote your LinkedIn profile by posting the link in a status update, tweet, pin, video, photo, etc. This is another great way to take advantage of your presence on other platforms. Just be sure to claim your vanity url. Also, while not a social channel, don’t forget the simplicity of adding your LinkedIn profile link to your email signature.
3. Leverage Keywords in Your Profile
Similar to optimizing your website or copy for SEO, LinkedIn gives you the opportunity to attract profile visitors based on the words you choose. Therefore, every single word counts. Use common variations of your job title and duties to ensure you’re not invisible because of semantics. For example, is your job title “Content Manager?” You likely have many roles including copywriter, website editor, creative writer, communications specialist, blogger and more. Someone may be more likely to search connections who perform specific functions rather than search by their formal titles.
4. Engage in Groups
There are likely thousands of LinkedIn Groups that have some type of association with your professional life, but don’t discount groups that may be affiliated with other interests or previous work experience. Did you make a career shift several years ago? Check out a group or two related to your previous work to stay engaged. Are you passionate about a hobby? Research groups that might be relevant—you never know where it might lead. If you choose to post unique content in groups, make sure you consistently do so. The real key, however, is engaging on others’ posts. A simple like or comment can help establish rapport that leads to a connection.