Tips To Get More Twitter Poll Votes | SMMSUMO
1. Tweet Polls Consistently
Tweeting polls consistently gives followers a reason to keep coming back to your profile. Even brands with large followings struggle to get people to go directly to their Twitter profile. This is because most users scroll through their own feed looking at the latest Tweets from all the accounts they follow. When you have a daily or weekly poll, followers are more likely to visit your profile to see the latest Twitter Polls.
The podcast PlayStation Nation hosts a daily Twitter Poll, which entices followers to go directly to its profile, instead of hoping to get noticed amongst thousands of other Tweets.
Marvel Entertainment hosts a weekly Twitter Poll that drives engagement from active followers.
Create a routine, and add daily or weekly Twitter Polls to your social media calendar each month.
2. Chose the Right Poll Length
When creating Twitter Polls, you can set an end date for the voting participation. This creates a sense of urgency, and gives you a set amount of data to look at.
Twitter Polls are set to one day by default. But you can set the length for as little as five minutes or as long as seven days.
The length of your poll will depend on a few factors:
How time sensitive is the question.
How much data do you want to collect.
What day/time will your poll goes live.
Some brands like to Tweet polls based on recent events. For instance, The Dan Le Batard Show created a Twitter Poll after a video surfaced of an awkward handshake between two football players. Since the story was fresh and would die down quickly, the poll was only live for a day.
For Twitter Polls that last longer than a day, it’s a good idea to make them Pinned Tweets. This way the poll will stay at the top of your profile instead of being buried underneath all of your newer Tweets. Once the poll is finished, you can remove it and replace it with a new one.
3. Don’t Forget the Hashtag
If you look at the Twitter Poll examples we’ve given so far, you’ll notice they all contain hashtags. Whether it’s a branded hashtag like #MarvelQuestionoftheWeek or something more generic like #dailypoll, including hashtags can make it easier for people to find your polls and track conversations.
Here’s a tactic to help grow your Twitter account–find a popular hashtag and create a poll for it. This will put your brand in front of millions of people who may not be familiar with your brand, but are searching for topics related to your industry. Read through our guide for tips on how to find the best Twitter hashtags.
4. Get to Know Your Audience
Twitter Polls allow you to get to know your audience without completely boring or exhausting surveys. Asking certain questions can give you valuable insight into the needs and wants of your customers.
When you want to use Twitter Polls to gather data about your customers, make sure you’re asking questions that go beyond demographics. You can use Sprout Social’s Twitter Analytics report to find that information. Instead, reserve Twitter to dig deeper into consumer behavior.
Krispy Kreme launched its Doughnut Bowl campaign during the Super Bowl to find out which flavor of its sweet pastries customers liked best.
This poll not only revealed which doughnuts customers like the most, but also which flavors they liked the least. The next time you want to learn more about your customers, skip the focus group and online surveys and try a Twitter Poll.
5. Embed Polls in Blog Posts
Twitter Polls don’t have to only live on Twitter. You can also embed them in your website. There are plenty of free tools online to create embeddable polls. However, Twitter Polls give you the added bonus of attracting new followers. The polls are added into pages exactly like normal Tweets, which means they include a clickable Follow button. Here’s how you can make the most out of this feature.
Create a Twitter Poll in conjunction with a blog post. For instance, Joseph Lichterman of Nieman Journalism Lab wrote a blog post about the site’s own Twitter Poll experience. At the end of the post, Lichterman added a new poll to encourage readers to share the article.
6. Promote Products & Services
Promotional Tweets should be kept to a minimum. However, if you’re going to Tweet about your products and services, a Twitter Poll makes it feel more like entertainment than an advertisement.
In order to promote the 2017 Armada, Nissan asked its followers how they would use the vehicle.
This more subtle approach gets Nissan’s message across without appearing like a blatant sales ad. For your next product launch, don’t fill your Twitter feed with promotional Tweets. Integrate a clever poll that makes your product known, while still being entertaining.
7. Ask for Opinions
Nothing builds brand loyalty like showing your customers that you value their opinions. Use Twitter Polls to allow followers and customers to vote on different aspects of your company such as:
New products
New store locations
Content ideas
Logo re-designs
Social media has made the concept of crowdsourcing ideas from customers easier than ever. Thanks to Twitter Polls, you can immediately get input from your followers.
To help decide what font to use for Twitter Polls, the product design and research team went straight to users to ask for their opinions When consumers feel invested into brands, they’re more likely to promote and recommend their products and services.
8. Get Customer Feedback
Did you recently release a new product? A Twitter Poll is a great way to gauge customer sentiment. Customer feedback gives you insight into how your followers feel about your current products, as well as tips you can use for future products.
Taco Bell is no stranger to creative Twitter marketing, so it’s not surprising that it chose a Twitter Poll to find out which flavor of Doritos Locos Tacos followers like the most.Twitter Support used a poll to figure out what type of content to Tweet.
In addition to the data you get from the poll itself, don’t forget to read the replies. People will often give extra information that’s more valuable than just numbers.
