Tips To Get More Plays on Soundcloud | SMMSUMO
1. SoundCloud metadata has to be clean
Your track shouldn’t contain a handful of unreadable cryptic messages. It should, however, contain pertinent information, such as the artist name, track title, and label.
In SoundCloud’s blog post, they provide a great example of a bad and good title. A bad title would be A good title would be “All The Stars.” Furthermore, “Avoid duplicating information that’s displayed elsewhere,” states SoundCloud. “There’s no need to add track numbers to your title when uploading an album.”
Not everyone on SoundCloud is an artist. Label accounts should provide the artist’s name and title so the artist and song can be recognizable. Additionally, this information helps with discoverability on the platform.
Podcasters and journalists should “include important information such as the names of guests and discussion topics in the title,” states the post. “This helps with searches and discoverability.”
2. Stay Active in the Promotion of Your Music
Finally, be consistent. If you’re going to start guest posting, do so on a regular basis. Stay active over the next few weeks and you’ll soon be impossible to ignore. People will find you, hear your music and start playing your SoundCloud tracks more regularly.
Dedicate half an hour every day to your social media activity. Dedicate another hour or so on your blogging. Browse a platform discussed here and frequent it weekly to gain publicity and to grow your fan base. The further you spread yourself across the web, the quicker you’ll increase those SoundCloud Plays!
3. Tag the mood and genre of your audio
Every piece of audio has a mood tied to it. Be sure that you show it in the tags. Furthermore, the algorithm that SoundCloud uses is very specific and prioritizes recommendations for its users. If your tags are correct, you’ll be much more discoverable.
Additionally, by choosing the main genre of your track, you should subsequently add a few relevant sub-genres and moods that describe your audio. “It’s better to add a handful of relevant tags rather than go crazy and add as many as you can,” states the blog post. Basically, quality over quantity. This proves true in more situations than just SoundCloud tags.
Incidentally, Spotify uses a similar discoverability algorithm with moods, a feature they added back in 2013.
4. Be an artist and curator for a comprehensive discography
Much like a website, making your music easy to find on your profile should be a top priority. Are you releasing an album, EP, or compilation? Create a playlist for it because it shows up under the “Albums” section of your profile. SoundCloud orders them according to their release date, which makes it simple for fans. Additionally, listeners will be able to add it to their collection.
So, in addition to receiving reposts and uploads to successful profiles, you can do some basic metadata configuration on your tracks. Fill in all of the information correctly, and ensure your tags are relevant, not spammy.
5. Parting Pro Tip: How to Edit Multiple Tracks at Once
These updates can be time-consuming, though SoundCloud offers some ways to speed things up. That includes the ability to update settings, tags, and artwork across multiple tracks, and even create a new playlist from a selection of uploads.
6. The Artist Union
The Artist Union is an online community that is dedicated to bringing up and coming artists together with potential fans. As it is with other SoundCloud promotional outlets, the site works on the basis of download gates.
However, the unique AU introduces a new take on the concept of growing your Soundcloud following through these download gates via its SoundCloud Powerscore feature. The Powerscore is basically The AU’s in-house algorithm that gives users an objective score, between 0 and 100, for the level of influence that a particular Soundcloud page has. It’s like Klout for music. The score takes into account various indicators of:
-Fan engagement
-Track likes
-Reposts
-Number of followers
7. Use Facebook to Promote a Track
Facebook is your power tool for sharing music!
Users get hooked on great music while scrolling through their feed. If you have a lot of friends on Facebook already, it’s time to start creating a musician page and turn those friends into fans.
A musician or band page on Facebook will allow you to share your tracks as you create them. you can then re-share your posts from the musician page onto your personal profile, and get clicks from your friends.
Ultimately you want to grow your Facebook fan page a lot further than your group of friends. The quickest way to do this is through Facebook advertizing. It’s fast, it’s cheap and it’s targeted at the right people.
When you create a Facebook ad, you’re basically promoting a post. In this case, that post is a track on SoundCloud. You can target your ad to reach people who are already following similar music genres to your own.
It won’t be long before the likes start piling up. As they do, you’ll get more plays on SoundCloud. These plays will eventually generate more visibility on SoundCloud itself, exposing your music to more users.
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