Tips for Better Facebook Page Engagement
Have you noticed a drop in your Facebook engagement?
Wondering how you can better engage with your fans?
Making small changes to what and how you post can help your Facebook updates generate clicks, likes, and comments.
In this article, you’ll discover 8 tips for boosting Facebook engagement.
Discover 8 tips for better engagement on your Facebook page.
1.Pose a Question:-
One of the simplest and most effective ways to kickstart a dialogue with your Facebook fans is to ask them a question. Basically, you’re inviting a response. If fans can relate to the question and you find a way to leverage people’s interests or needs, they’ll find it hard not to answer.
Here are some questions to ask:
- Specific: What’s your favorite…?
- Tips: How do you…?
- Experiences: What’s your favorite moment from experience/memory…?
- Edgy: Do you think…? (controversial question)
- Direct: Why do you…?
- Events: Who is going/Who attended…?
- Timely: Today is…, so what are you…?
2.Ask Fans to Make a Choice:-
A fun way to get your fans to engage with you is to publish a “this or that” post. Ask people to choose a side, pick a favorite, or make a choice between two things. An added benefit is that it can create a division among your fans, which can spark a dialogue in the comments.
Most of the time, those debates are good fun but be mindful of trolls. If you want to spark even more debate, you can always mix in a little controversy but avoid politics.
3.Post When Your Fans Are Online:-
People use Facebook at different times of the day. Some are on Facebook throughout the day, while others may only check it in the early morning or evening. If you’re randomly publishing a few posts each day, there’s a good chance some of your audience will miss them. By the time they check their feed, your content could be buried.
Facebook Insights will show you the peak times for fan engagement.
A better tactic is to post when your audience is most active. Check your Facebook Insights to find that data. To access it, click the Insights tab and then click Posts in the left menu.
By default, the dashboard shows data for when your fans are online. You can adjust the date range to compare blocks of time so you can see what times of the day your fans are most active.
Tip: Posting late at night (when your fans are less active) isn’t necessarily a bad thing. There’s less competition in their feed, so the people who are active on the site are more likely to see and engage with your content. If that engagement jumps a bit, there’s a better chance your audience will see it when they come online in the morning.
Try posting at different times to see what works best for you.
4.Share Relevant Images:-
A picture can say a lot more than a text post. A visually striking image can bring the rapid thumb-scroller to a halt. Images have proven time and again to improve engagement, especially when they tell a story or connect with the audience on a personal or emotional level.
The right images can help tell a story and encourage responses.
According to BuzzSumo, Facebook posts with images see more than double the engagement of basic text posts.
Use relevant, colorful, and high-quality images. If you want to spice up your photos but don’t have Photoshop-level skills, try free tools like Canva and Adobe Spark.
5.Engage With Other Brands:-
There’s no rule that says you need to limit your Facebook efforts to your own page. Wander the social landscape, post to other pages, and engage with brands when there’s synergy and a shared audience.
Engaging other brands can put you in front of a whole new audience.
However, you need to be tactful. The other business and their fans know what you’re up to, so don’t post spam. Treat it just like you would audience engagement: build the relationship, share content, and engage with people.
If you can work out an agreement to share someone else’s content, it will help provide a mutually beneficial boost in organic reach, as both sides are exposed to a wider audience.
6.Crowdsource Feedback:-
People love giving feedback. When you ask for input the right way, your audience will jump on board and be quick to respond. The added benefit is you can uncover opportunities to improve your business and delight your customers.
Strategic questions can boost engagement while eliciting the desired feedback.
Imagine the potential boost to customer loyalty (and future engagement) if you make changes to your business based on the input you receive? Give this tactic a try. It’s a much more personal approach than surveys and you can respond to people directly to address their feedback.
7.Include a Call to Action:-
The standing rule for any kind of marketing is that if you want your audience to do something, you have to tell them to do it. Use a call to action in every post, whether it’s to prompt a comment, share, opt in, like, RSVP, or any other action.
Always use a call to action to elicit the desired response from fans.
Always tell your audience what you want them to do to encourage engagement.
8.Boost Your Best Posts:-
If you have a blog post or other website content that has seen tremendous traffic, post it to your Facebook page and boost that post. You don’t need to throw hundreds of dollars at it; give it a modest boost of $25 and target the people who like your page and their friends.
You won’t necessarily see thousands of shares, but a boosted post can help get your best content in front of your target audience and spark some engagement. The more people engage, the greater the organic reach to their networks. This tactic can be especially effective if you’re sharing high-value content with a lot of great takeaways, such as a solution to a problem or an answer to a question.
