Tips for Attracting Followers to your Linkedin Page | SMMSUMO
1. Complete Your Profile
Your LinkedIn Profile is your first impression on the site. Make it a good one.
Create a branded company profile. Make your company page personal, professional, and memorable. One of the best ways to do this is through your banner image – keep it branded, but personalized. Include your logo for brand recognition on the site, and to further develop trust with your market. Tell a brief story about your company’s history in your “about” section.
Complete your personal profile. As a content marketer, blogger, small business owner, sales manager, or CEO, you are the one who’s likely going to be using LinkedIn to network. People are people, and we relate better to an actual person than to a business. Complete your personal profile, with a personalize yet professional summary. Upload a professional, yet friendly headshot.
Include a link to your blog, as well as to your website in both your company and your personal profile.
2. Build Your Connections
Search for people you know on LinkedIn. I kind of think of LinkedIn as my modern day ‘rolodex’. The site is an amazing way to keep in touch with all of your business contacts, and to develop your network.
To increase your LinkedIn network, connect with people:
- you work (and have worked) with
- you’ve gone to school with
- who are email contacts
- you know from LinkedIn groups
- who are introduced to you by your current contacts
- you’ve met offline at networking events
- who’ve connected with you on other social sites
- who are your customers
- who are your business partners
3. Be Active
If you want to drive traffic to your blog from LinkedIn, then you need to be active, and post frequently on the site.
Post status updates a few times a week. This ensures that your friendly face and/or company logo is seen often by your business network. The more you’re seen by your connections, the more trust you build, and the more likely they will click through to your blog. Additionally, this trust can develop into potential clients or partners.
Don’t spam your network. Use your judgement (or analytics) to determine how many times a week you should be posting.
Post article links to your blog. Use LinkedIn to nurture relationships further, by inviting your contacts to connect with on your business blog too.
Post links to other articles. If you don’t have two or three articles in a week to post, post links to other articles too. For example, post articles about news in your industry, or from well known industry leaders.
4. Join Targeted Groups
One of the key features on LinkedIn are groups. There are over 1.5 million groups on LinkedIn, and 81% of LinkedIn users belong to at least one of them.
There are groups from the Abu Dhabi Business Network to the ZwembadBranche, and everything in between. You’re sure to find your niche networks with whom you can share your blog articles.
To find groups on LinkedIn, click on your “Interests” tab, and then “Groups” in the drop down menu. Search for topics. LinkedIn will also offer you suggested groups based on your current activities, profiles and so on.
When you find groups you’re interested in, check them out first. Assess whether they will be a good fit for your business. Check out the guidelines. Check out the number of members, and activity within the groups. If it is an open group, you can check out the types of posts and if it fits with your target market.
5. Create a Group
If you can’t find a group you like, make your own.
If you really aren’t finding your niche, or you want a specific group for your customers or business partners, make your own.
Note: If you go this route, you’ll have to spread the word about your group. To reduce spam on your group, and make it truly a place for networking and discussions, you’ll also want to have clear guidelines for members on what to post, and what you’ll remove. You’ll need to moderate the group, too. So, be prepared to make this time. Check out more tips on managing a LinkedIn Group.
Your business can benefit by starting your own group. You can increase trust and develop the reputation as an industry leader by providing a space where your like-minded niche can exchanges ideas, tips and connections.
6. Engage with Your Network
Just like on any social network – and, well in person too – the more engaging you are, the more of a relationship you can build with your connections.
When you post article links, include a question, a statistic, or a personal view. Give people a reason to comment, like or share your article. When someone comments on your update, be sure to acknowledge it. Comment back to keep the conversation going , and build your networking relationships.
LinkedIn gives you tools to make a poll , too. Use this function to engage your connections, and your group members. Make a poll to generate interest in one of your articles, for example, by asking a trivia question that is answered in your blog post.
Engage in your groups , too. The more engagement you have in a group, the more likely you’ll become a top influencer. When you’re a top group influencer, more people will read your posts.
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