The Beginner’s Guide to SoundCloud | SMMSUMO

1. Promote your SoundCloud profile on social media.

Create separate artist accounts on Facebook, Twitter, or Instagram and update them regularly. There, you can drop links to new songs, post about exciting projects you’ve got in the works, and interact with your fans and followers directly. Social media is without a doubt the single best way to market yourself and your music online.

  • Invite your friends to share your posts on their own profiles. The more ears your music reaches, the larger your network or potential followers will grow.
  • Be sure to link your social media accounts to your SoundCloud profile, as well.

2. Submit your work to music blogs.

 
Run a search for blogs that are on the lookout for new music. Being featured on a popular site just one time can send your number of followers skyrocketing. Not only that, you’ll enjoy added credibility as an artist since your work comes backed by the blog’s reputation.
  • Focus on blogs that feature music from your preferred genre. Small niche blogs, while they don’t command as wide an audience, are often more willing to post material from lesser known artists.
  • Include a short message along with your submission explaining who you are and why you’re writing: “A friend recently told me about your blog and mentioned that you feature experimental metal music. I just put the finishing touches on a post-metal/drone track that I think would fit in perfectly with the rest of your content. I’ve included a link at the bottom of this email. Let me know what you think!”

3. Be active on internet groups and forums.

  • Get involved in discussions with like-minded creators and fans with whom you can share your passion for music. Since listening is a hobby for these people, you won’t have to twist any arms to get them to check out your work. Forums and internet groups are some of the best places to get honest feedback from someone with an experienced ear.
  • Vinyl Collective, Okayplayer, and Drowned in Sound are among the busiest music forums on the web. Many of these boards feature subforums set up specifically for up-and-coming artists to share and discuss their music.

4. Take out ad space.

A sponsored ad on Facebook, Instagram, or another high-profile promotional platform can be a rewarding investment for those with a little money to spend. Ads typically only cost a few dollars a day, and have the potential to draw hundreds of eyes to your SoundCloud profile. This may be just the boost you need if you’ve seen a slowdown in your number of new followers.
  • Most social media platforms offer adjustable pricing plans that allow users to decide how much they want to spend on an ad, as well as where and how their content will be displayed.
  • One of the biggest advantages of web-based advertising is that it ensures that your ads are being seen the kind of people who are likely to be interested in them.

5. Set up a follow-to-download gateway for your channel.

  • Ordinarily, any registered SoundCloud user can access the music on your profile for free. By creating a follow-to-download gateway, curious listeners will have to follow your page in order to receive an exclusive download link. It’s essentially a guarantee that everyone downloading is a subscriber.
  • Sites like TuneBoost or SoundCloudfollowers.org make it easy to add a follow-to-download gateway to your profile.
  • Employing a follow-to-download gateway can be a useful trick for racking up followers if you’re already somewhat established, but if your visitors have never heard of you, they may decide that it’s not worth the extra effort.

6. Pay for likes and followers.

  • If you’re desperate to kickstart your music career and need a little momentum to get you going, consider trading cash for praise. There are whole companies that specialize in providing likes, follows, and other social signals to aspiring musicians as a way to help them build a buzz. A purchase of as little as $2 can get you up to 1,000 plays, as well as additional perks such as likes and reposts.
  • Hiring one of these services may not be the most honest approach, but it can be effective if you haven’t had much luck with other options.
  • Keep in mind that a suspiciously high number of followers or plays with few likes or comments may look fishy to more discerning listeners.

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