In Youtube
On April 2, 2018

Smart Ways To Get More Subscribers on YouTube

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YouTube offers a great feature called channel trailers that lets you automatically play a video upon the opening of a YouTube channel.

Your channel trailer is something you must carefully work on and constantly improve to keep visitors engaged.

This is the moment where you need to catch your audience’s attention within a few seconds. The perfect channel trailer is somewhere between 30 seconds to 60 seconds.

Here you will need to provide a reason to your potential subscribers as to why they must stay on your channel, and what it is that you have to offer them.

If you are good in front of the camera, give a quick, informative, and engaging introduction (with a well-structured script).

In your YouTube’s Channel Reports, check the viewer retention rates to see if you are killing off potential subscribers with a boring or lengthy channel trailer.

Tweak it until it’s perfect.

Make use of ‘Call to Action’ annotations.

‘Call to action’ annotations are those annoying popups in the video (which can be a blessing for the YouTube creators). If used in a proper way, you can get more subscribers by making your visitors click them during the video.

Many YouTubers have reported increased channel subscriptions with these annotations added to their videos.

A simple link created for subscribing to the channel can be placed as a call to action in your video.

If you’re using a graphic to add a call to action, you can liven it up with a call to action annotation.

If done in an unobtrusive way, you will see your channel subscriptions grow.

But again, the key here is not to be annoying. Users will not subscribe if your only reason for making videos is to get more people to subscribe.

Do it smartly, and it will pay off.

Use the right tools.

There are a lot of great tools out there. From tools to help you make videos to tools to help you promote your videos, using the right tools will help you increase your organic viewership.

And the more organic views you have, the more potential subscribers you can get.

For me, I have been using TubeBuddy for a while & I highly recommend it to anyone who is serious about YouTube marketing.

TubeBuddy will help you find more viewers, make more money, and automate your entire YouTube process. Definitely check it out.

Let people find you.

YouTube provides an option to link to your official web page, and if you’ve got one, make sure you do it.

This makes sense, and there’s no reason for you not doing it.

The efforts you put into getting visitors for your YouTube channel can be capitalized on when you direct your most curious visitors to your website. Moreover, your channel will also become verified as an authentic representation of your brand on YouTube.

Under the channel settings of your YouTube page, add your website/blog URL to your channel.

You may also consider adding your website/blog URL in the channel description itself.

Similarly, add a ‘Subscribe’ button somewhere on your blog to drive more subscribers to your YouTube channel.

Limit the videos to under 5 minutes.

Although YouTube is home to many detailed, in-depth reviews and other such lengthy content, the high converting videos are the ones which are optimized for less than 5 minutes in length.

Comscore reported in January 2014 that the average length of most YouTube videos was around 4.4 minutes. For content creators who are getting started, this is the golden number.

Follow this number until a following is built.

Once you have a good following, you can experiment with video length and see what your audience’s reaction is.

Keep it short, simple, informative, entertaining, and under 5 minutes.

It is a tough challenge, but it’s worth your efforts.