1. Take high-quality photos
This might seem like a no-brainer, but you’d be surprised how many people don’t do it. You don’t need a DSLR worth several thousand dollars to make a great Instagram post, but you should at least make sure your lighting is good and everything is in focus. I’d recommend at least a modern smartphone (like a newer iPhone or Galaxy) if you want to take some great-looking shots. Great photos are naturally more aesthetically pleasing – and that means more likes.
2. Use a consistent filter scheme
Though it might sound frivolous, being consistent in your filtering scheme is one of the top ways to build your Instagram brand. Using the same set of filters (one or two!) for all of your photos helps you create and maintain a consistent visual identity on your Instagram account. This makes your photos instantly recognizable on your followers’ feeds, increasing recognition and getting you more consistent likes.
3. Share posts on other platforms
Link your Instagram account to your other social platforms (like Facebook and Twitter) to share your account and the media you post with your fans in other areas. This helps to leverage the profile traffic and views you generate in your other platforms to point them towards your Instagram profile, generating you more likes (and followers too). Your blog is another great place to share your Instagram posts.
4. Use local hashtags
Using local hashtags is an awesome way to reach potential customers near you. Find popular local accounts (you can do a quick Google search for “top Instagram accounts in [city]”) and see what hashtags they use for their photos. Use these hashtags, and there’s a good chance you can connect with people near you or accounts who might be interested in featuring your photos or your business. This can help you gain more followers and get more likes on Instagram.
5. Use popular hashtags
Though they’re not that effective when looking to reach Instagram users near you, using the most popular hashtags can be helpful when you’re looking to reach a large group of Instagram users. Using popular hashtags helps your photo be seen by more people, which is an easy way to rack up a large number of likes on your photos. Remember that they’re not high-quality likes, but if you’re just looking for a way to boost your account’s credibility, this is a good way to go.
6. Tag a location
Tagging a location in your photos lets people in your area see your photos more easily. Tagging a general location (like “Downtown LA” instead of a specific restaurant) will increase the chances that people will see it. People looking for photos near them will be likely to engage with them, meaning you have a good chance to get more likes on your photos.
7. Share behind-the-scenes photos
Social media is the place to share more intimate moments from your business with your fans and followers, helping you to develop your brand personality and strengthen your emotional connection with customers. Give your followers a look behind-the-scenes of your business – preview an upcoming product, show off your employees, or take them on an office tour. This type of content is unique and engaging, meaning it’s likely to garner likes from your followers.
8. Run a like-to-enter giveaway
Everyone loves free stuff! Running a simple like-to-enter giveaway is one of the best ways to get more likes on Instagram. Because the barriers to entry are low (it’s just a double tap away), it’s easy to rack up a ton of likes on your giveaway photo. Create an attractive, engaging photo of your prize (your product is the best way), and put a simple “like this photo to enter for a chance to win…” CTA in your caption.