Instagram videos are a great marketing media, but the real challenge is to increase video views to optimize the effect. Well, you do not really need to buy Instagram followers to increase the views on your Instagram video, all you need to do is follow these simple tips for optimum video marketing on Instagram.
1. Post On Peak Times
‘Strike when the Iron is hot.’ To get maximum views on your Instagram Video make sure that you post it on the right time. Peak time depends on factors like the type of product, target audience and brand image. Do a thorough research and determine which days and what time could be the best for reaching out to maximum viewers for e.g., if you are targeting working men and women for your product then evening would be apt, as by that time most of them are back home from work; if youth is a target then one can find a gush of viewers late at night and so on.
2. Optimize Your Description
A carefully planned and well written description, with all the necessary keywords is just what you need to increase the views on your Instagram video. You must use hashtags and tag relevant users, but make sure that the video description is not too long.
Engaging with other users will make people find your account and very likely also take a look at your content. Like and comment other users’ videos and pictures to draw more attention to your page. Leave a nice comment every now and then asking them to watch your video.
4. Learn people something
A training video or a video which learns people something often interests a lot of people! Give people the opportunity to learn something exclusive. Of course, 60 seconds will not tell a lot (the maximum length of an Instagram video), but for this, you have comments where you can give a link to a more detailed information.
If you want to share your stories with the world, you should change your private account into a public account for the benefit of having non-followers viewing your stories. Other than that, you can also choose which followers can view it by using the story setting on your Instagram settings or in the feature itself once you’ve opened it. You cannot make your stories known by using “hashtags,” so the best way for you to be able to post is through breaking the wall that divides you from humanity. Besides, you can always get rid of people that you may find creepy by hiding your story from them.
6. Use a consistent filter scheme
Though it might sound frivolous, being consistent in your filtering scheme is one of the top ways to build your Instagram brand. Using the same set of filters (one or two!) for all of your photos helps you create and maintain a consistent visual identity on your Instagram account. This makes your photos instantly recognizable on your followers’ feeds, increasing recognition and getting you more consistent likes.
7. Use local hashtags
Using local hashtags is an awesome way to reach potential customers near you. Find popular local accounts (you can do a quick Google search for “top Instagram accounts in [city]”) and see what hashtags they use for their photos. Use these hashtags, and there’s a good chance you can connect with people near you or accounts who might be interested in featuring your photos or your business. This can help you gain more followers and get more likes on Instagram.
A creative video, rich content along with the above mentioned tips, is the perfect recipe for increasing the business visibility and getting more views on your Instagram video.