Little Known Tricks That Will Get You More YouTube Views
1. Use Guest YouTubers
Similar to guest posting for blog content, guest YouTubers, industry influencers, or persons of note with their own following can do wonders for boosting your views. Similar to influencer marketing, guest YouTubing can entice your users with household industry names and provide a different and unique perspective to your industry’s sphere.
Offer a link to one of their videos or websites in your description and you can form a beneficial relationship built on reciprocity.
2. Create Video Content that Imitates Your Industry’s Best
Picasso once said “good artists borrow, great artists steal.” While I would never advocate for plagiarism of any kind, Picasso’s point rings very true in regard to popular YouTube videos. A potential goldmine for boosting your views comes from the Suggested Videos section that appears on the sidebar and in a grid after a video has been completed.
YouTube’s algorithms will present content here as they would for an organic result with one caveat: the video a user just watched may have less to do with the original query they put in, and more to with the relevancy to the video the user just viewed. Thus, the content presented at the end of a watched video will be similar to the content that was just viewed.
By optimizing your video to be relevant to other popular videos, you’ll increase the chances of driving users to view your YouTube channel and video, fast.
You can target similar keywords and descriptions and create video content that covers the same topic with a more engaging tone or with more information presented in a more accessible way.
3. Use Cards
These YouTube optimization features enable you to promote your other content within your video. You can create cards that can be used to:
- Promote other video content
- Get more channel subscribers
- Donate to a non-profit
- Send traffic to your website
- Encourage users to participate in a poll
In regard to increasing your video views, you should use these cards to encourage users to visit your lesser watched content and subscribe to your channel. Use your behavioral analytics to see at which points users stop watching your video and implement the card beforehand to ensure it gets seen by more viewers.
YouTube behavioral analytics provide you with a lot of actionable insights and metrics to inform every decision you make to increase your video views.
4. Create End Screens
End screens serve the unique function of doing a little bit of everything at the end of your video. It’s a chance to provide users who enjoyed your content with all the relevant information regarding your channel, other playlists, recommended videos, and your verified website.
Whether you’re gaining more subscribers or linking to your other videos, both optimization features directly or indirectly to boost your YouTube views.
To add end-screens, go to your Video Manager, click edit on the video you want to add to, and click End Screens & Annotations. From there you’ll be able to add the additional features.
End screens are a great way to promote your own content before YouTube’s algorithms recommend other popular videos and pull people away from your channel and videos.
5. Promote a Marquee Video
Having a marquee video on YouTube can help spread awareness to your other videos and to your YouTube channel. A good marker is for your video to have at least 5,000 views so that it will appear in more search results due to its already existing popularity.
As mentioned above, you can create cards, end screens, and other links to your other video content within your marquee video.
Like internal linking on websites, your marquee videos can be a great way to push traffic and views to your lesser-known videos and channel in general.
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